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Landbase Raises $12.5M to Automate Go-To-Market

Go-To-Market and machine learning veterans from AppDirect, Oyster HR, Carta, Zoominfo and NASA, launch the first and most powerful agentic AI platform dedicated to...
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Phreesia and Ad Council Partnership Yields High Patient Engagement in 3 Mental Health Awareness...

Messaging at the point of care encourages patients to take steps toward improving their mental health ALL-REMOTE COMPANY/WILMINGTON, Del. & NEW YORK -- Phreesia, a...
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Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising...

Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers BOSTON -- Affectiva, a Smart Eye company and the...
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Emplifi Reveals Insights on Influencers and Sponsored Posts to Support Brands’ Social Marketing Strategies

Influencer sponsored posts drive the same engagement as non-sponsored posts, and a mix of macro and micro influencers best supports a brand's message NEW YORK...
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Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights

He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting...
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DoubleVerify to Introduce Pre-screen Content Controls on Meta, Strengthening Brand Safety, Suitability, and Media...

Global brands gain comprehensive coverage with both pre-screen avoidance and post-bid measurement, further augmenting ad quality controls on Facebook and Instagram NEW YORK -- DoubleVerify (“DV”)...

Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, and Optimization

Simplifies Workflow Efficiencies & Optimizes QR Code Performance NEW YORK -- Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising...
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Keen and TapClicks Partner to Simplify Marketing Mix Data Collection

Collaboration optimizes the data collection process for small and mid-sized enterprise companies CARY, N.C. -- Keen Decision Systems, a next-generation marketing mix SaaS company, today...
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Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth

New Structure Will Bring Sales, Client Success, Audiences and Insights Teams Closer Together to Help Clients Tackle Signal Loss and Deliver Targeted, ID-Free, Engaging...

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