Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem
This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain
NEW YORK, NY – GeoEdge, a global leader...
Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of...
Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend...
37% of shoppers also say online advertisements during the holidays influence their purchase decisions, helping them find what they’re looking for and spark discovery.
1...
Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment
SAN FRANCISCO -- Leading measurement and analytics company Adjust unveiled TrueLink, a solution...
VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming...
Evercopy AI Turns Everyday Consumers Into Advertisers, Creating Virality For Brands
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser
The AI-powered platform allows individuals, not just influencers, to create and share ads,...
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By...
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising
PALO ALTO, Calif. -- AppLovin (NASDAQ: APP), a...
Zeta Global Unveils AI-Powered Solution for People-Based Marketing at Scale, Powered by Snowflake
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake
NEW YORK -- Zeta Global (NYSE: ZETA),...
Bountiful Cow Launches ‘Relative Advantage: Unblocked,’ a Programmatic Tool to Buy Inventory from Quality...
Today, independent media agency Bountiful Cow, has announced the launch of ‘Relative Advantage: Unblocked’, a programmatic tool designed to buy ‘brand unsafe’ but quality...
Featured
Sponsored
Advertisement