Media Buying

Delivers key insights into best and worst channels to increase media spend efficiency SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact...

Company Partners with Triton Digital to Enable Brands to Buy Online and Mobile Radio Inventory Via Real-Time-Bidding NEW YORK - Xaxis, the world's largest audience buying...

Programmatic buying is the not-so-new, technology-based form of ad buying that's changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in...

Otilia Otlacan: Bizo has recently announced the launch of Bizo Data Solutions, enabling B2B companies to efficiently engage their target audiences across an entire...

Native advertising platform Nativo (www.nativo.net), launched only last year, has grown to running hundreds of millions of native ad impressions on partner web properties....

Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them REDWOOD CITY, Calif. – Major advertisers spend an...

KissMyAds, the mobile performance marketing network in Cologne, Germany, introduces a new sophisticated technology to target mobile advertising. With the new system called 'KMA Track', mobile advertising campaigns can be precisely targeted directly to the mobile devices of consumers around the globe. "With 'KMA Track', we boost the already strong conversion of mobile offers by only providing the customers with relevant offers", says Florian Lehwald, Founder and CEO of the Cologne-based mobile marketing specialists, KissMyAds.

Spider.io (www.spider.io), a London-based ad technology company, has recently reported the discovery of a new ad botnet, the Chameleon Botnet - that emulates human...

Hispanic-targeted marketing is the "Electric Car" of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in...