MediaGo Joins the IAB Europe Transparency and Consent Framework, Will Offer Native and Display...
SAN FRANCISCO -- MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency...
Covatic Partners With CACI to Enable Ground-Breaking on-Device Acorn Segmentation
The news follows hot on the heels of Covatic’s launch of A-Type, a sustainable solution to the digital advertising industry’s ID and privacy challenge
London,...
What Does The Updated Timeline For The Privacy Sandbox Mean For Advertising Market Participants?
The below is a statement by Lukasz Wlodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, at RTB House - providing his...
Yieldmo Announces Privacy-First Marketplace
Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™
NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...
White Bullet and The European Lotteries Announce Partnership to Fight Piracy
London, UK: IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy.
White Bullet will track advertising...
The Trade Desk Appoints Joshua Smith as Senior Vice President, Chief Privacy and Product...
NEW YORK -- Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced the appointment of Joshua Smith as Senior Vice President, Chief...
Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And...
LONDON -- Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings....
Covatic Launches A-Type, a Solution to the ID and Privacy Challenge Faced by the...
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed...
Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment...
Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms
SAN FRANCISCO -- LiveRamp® (NYSE: RAMP)...
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