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Evidon Launches The First Comprehensive Mobile Solution for Compliance with DAA Self-Regulatory Program

Evidon InForm Mobile™, Operating at Scale for Months with More than a Dozen Partners, Adds Breakthrough Functionality for In-App Advertising Tapad, Jumptap, MediaMath, IgnitionOne, and...

Digital Advertising Alliance (DAA) Comments on Microsoft Decision to Embed Do Not Track in...

The Digital Advertising Alliance, (DAA), a coalition of the nation’s leading media and marketing trade associations and companies, raised concern today about Microsoft’s decision to embed Do Not Track (DNT) functionality as a default setting in version 10 of its Internet Explorer (IE) browser.

24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK - 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream®...

Evidon Releases Second Edition of its Global Tracker Report at IAB Leadership Meeting And...

Second Global Tracker Report Confirms Dramatic Growth of Tracking Ecosystem and Proliferation of Tracker Redirect Chains Evidon Insight Central™ is the Industry’s First Information Hub...

The True Meaning of DNT

The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through...

Jumptap and Evidon Partner to Enhance Mobile Consumer Privacy

Jumptap, the leader in targeted mobile advertising, today announced a partnership with Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. The partnership is designed to support consumer notice and choice through the creation and implementation of the 'AdChoices' Icon in mobile web and app advertisements.

Claims Against interclick and Advertisers Dismissed

NEW YORK - interclick, inc. (Nasdaq:ICLK) announced that the sole remaining federal claim alleging violation of the Computer Fraud and Abuse Act (CFAA) and...

Evidon: Ghostery Index Surpasses 1,300 Individual Companies Delivering More than 2,800 Individual Tracking Scripts

LONDON - Evidon, the digital marketing intelligence company, announced that its Ghostery service has added the 1,300th company to its database, and has surpassed 2,800 individual...

Private Search Engines StartPage and Ixquick Blast Through 3 Million Daily Searches

Traffic skyrockets on revelations of US Government surveillance program NEW YORK - Traffic at the private search engines StartPage and Ixquick has dramatically increased this week...

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