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Generation Influence: Gen Z Study Reveals A New Digital Reality

Gen Z is resetting expectations for digital experiences LONDON — The third annual, international study of Gen Z, conducted...
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Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie...

World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand...

Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss...

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety and Brand Responsibility in...

NEW YORK -- IPG Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety...

Silverbullet Becomes One of Only Four Global Adobe Partners to Achieve Adobe Audience Manager...

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience...
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Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World

Tech Giant’s COVID Campaign More Than 3X More Emotional Than Average Ad In Japan, According To Unruly; Tourism Australia, NHS And Prudential Also Make Top 10  LONDON – Video...

COVID-19 Impact on CPMs is Over; CPMs Rising Again for App Advertisers

Back in March, when the effects of COVID-19 were just beginning to impact the global mobile app advertising market, Consumer Acquisition was...
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Revenue Intelligence Platform Canopy Secures $2M in Seed Funding

High Alpha Capital, Elevate Ventures lead investment in software to support sales managers INDIANAPOLIS -- Canopy, a revenue intelligence...
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Cognitiv’s Rosé / Not Rosé App Brings the Joy of Cannes to Your Phone

Rosé / Not Rosé! Plays on HBO’s Silicon Valley Hot Dog/Not Hot Dog AI App Like so many marketers,...

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