VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming...
Evercopy AI Turns Everyday Consumers Into Advertisers, Creating Virality For Brands
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser
The AI-powered platform allows individuals, not just influencers, to create and share ads,...
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By...
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising
PALO ALTO, Calif. -- AppLovin (NASDAQ: APP), a...
ADWEEK and C2 Announce Strategic Partnership
Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical
NEW YORK -- ADWEEK, the leading source of news,...
Zeta Global Unveils AI-Powered Solution for People-Based Marketing at Scale, Powered by Snowflake
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake
NEW YORK -- Zeta Global (NYSE: ZETA),...
Bountiful Cow Launches ‘Relative Advantage: Unblocked,’ a Programmatic Tool to Buy Inventory from Quality...
Today, independent media agency Bountiful Cow, has announced the launch of ‘Relative Advantage: Unblocked’, a programmatic tool designed to buy ‘brand unsafe’ but quality...
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in...
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices...
Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at...
Anna Jankowska becomes Executive VP of Global Partnerships
NEW YORK & LONDON -- RTB House, a global company that provides leading-edge marketing technologies for top...
MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers
MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization
LOS ANGELES -- Global advertising platform...
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