800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK -- 800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms:...
LiveRamp’s Data Collaboration Platform Drove 313% ROI for Brands, According to Total Economic Impact...
LiveRamp enables cost savings and business benefits across media planning, campaign performance, and ROAS by collaborating responsibly with data
SAN FRANCISCO -- LiveRamp (NYSE: RAMP), the...
Mediaocean Promotes Ramsey McGrory to President of Prisma Amid Global Growth and Platform Expansion
Appointment reflects focus on Prisma innovation and enhancing the value of Innovid and Protected integrations
NEW YORK -- Mediaocean, the foundational partner for omnichannel advertising, today...
DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices
DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory
NEW YORK -- DoubleVerify ("DV") (NYSE: DV), the leading...
MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimization
New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric
LOS ANGELES -- MGID, the global advertising platform, today announces...
Trilliad Appoints Sarah Strassheim as Chief Financial Officer
ANNAPOLIS, Md. -- Trilliad, a market-leading Growth Services Provider, is pleased to announce the appointment of Sarah Strassheim as Chief Financial Officer. A seasoned...
As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness...
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative...
Vici Unveils a Powerful Innovation to Capture Website Visitor Data
Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to...
Kinetiq and NLogic Partner to Advance TV Ad Intelligence
Kinetiq Partners with NLogic to Power Next-Generation TV Ad Intelligence in Canada
Kinetiq’s Expanded Canadian Network Fuels NLogic’s Spots Offerings with Comprehensive, Real-Time Ad Intelligence
Philadelphia,...
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