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Emplifi Reveals TikTok Delivers 15X More Impressions Than Facebook and Instagram Reels

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK -- Emplifi,...
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Keen and TapClicks Partner to Simplify Marketing Mix Data Collection

Collaboration optimizes the data collection process for small and mid-sized enterprise companies CARY, N.C. -- Keen Decision Systems, a next-generation marketing mix SaaS company, today...
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Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth

New Structure Will Bring Sales, Client Success, Audiences and Insights Teams Closer Together to Help Clients Tackle Signal Loss and Deliver Targeted, ID-Free, Engaging...
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Keen and TapClicks Partner to Simplify Marketing Mix Data Collection

Collaboration optimizes the data collection process for small and mid-sized enterprise companies CARY, N.C. -- Keen Decision Systems, a next-generation marketing mix SaaS company, today...
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Triton Digital Partners With NOVA Entertainment to Revolutionize Audio Advertising in Australia

NOVA Selects Triton Digital's Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY -- Triton Digital, the global technology and services leader in the digital...

Zilch Surges to Profitability, Surpasses $130M in Revenue, and Welcomes Mark Wilson to the...

Zilch turns profitable within just four years post-launch. CEO announces $130m (£100m) annual revenue run rate — 100% YoY growth. Mark Wilson, former CEO of Aviva...
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FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships

Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions...
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Simulmedia Debuts Cross-Channel Offering to Help Pharma Marketers Achieve Maximum Reach and Efficiency

Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision. NEW YORK -- Simulmedia is...
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Nearly Three Quarters Of Media Professionals Say Skillsets Need To Be Significantly Reshaped –...

More than half feel it important to recruit from outside the media industry to get fresh perspectives from other related industries 72% of global media...

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