Navigating the Evolving Landscape of U.S. Radio Ad Spend: BIA Advisory Services Touts the...
NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 billion (Radio OTA + Radio...
Incubeta Enhances Total Search Offering with Shout Bravo Acquisition
Digital Marketing leader, Incubeta, has announced its acquisition of Shout Bravo, a organic content marketing partner. This will enable Incubeta to offer a complete organic search...
Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Travel Sector...
Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry...
More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they...
Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita
New York, United States – Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed...
Adelaide Secures $1.4 Million Seed Expansion Led By AperiamVentures to Advance Attention Measurement and...
New York, United States – Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4 million in a seed-extension round led by...
AdTech Spend to Reach $43.5 Billion Globally by 2029
Growth in Spend Despite Push for Privacy-Conscious AdvertisingHampshire, UK - A new study from Juniper Research, the foremost experts in technology markets, has found that...
Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk
Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment...
Audigent and Onetag Raise the Bar for Programmatic Combining Real-Time Data and AI-Powered Curation
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem
London, UK: Leading data activation,...
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