New Version Competes Head-to-head with DoubleClick, Atlas and 24/7 on Functionality, Yet Comes with a Much More Attractive Price Tag
ALEXANDRIA, Va. – February 12, 2008 – AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, today announced the general availability of AdJuggler 6, the newest version of the AdJuggler ad serving and management offering. AdJuggler 6 provides intuitive, easy-to-view software designed to simplify the process of online ad operations.
“AdJuggler 6 represents a huge step forward in our product development, allowing us to bring to market an offering that can compete directly with the largest players in ad serving, yet it’s affordable for the mid market. We believe that effective ad serving and management can be available to any organization with ad serving needs – from small Web sites to very large advertising networks,” said Jonathan Rivers, executive vice president for AdJuggler.
AdJuggler 6 was built for advertising network owners and publishers to help them maximize profits and efficiency while also providing enhanced reporting and statistics back to their advertisers. The system helps determine which ads are served up on a Web site based on business rules related to ad position, frequency and profitability. With the new dashboards built into AdJuggler 6, organizations can easily view a snapshot of campaign status and access reports about revenue, click-throughs, etc. Businesses can use this information to better determine campaign success, available inventory and more accurately forecast revenue.
AdJuggler 6 includes all of the functionality that comes standard for market-leading ad servers, including the ability to:
* Upload advertisements, video and other rich media
* Traffic ads according to defined business rules, such as capping the frequency of an ad’s exposure based on a certain period of time.
* Tune and optimize ad serving based on results/goals.
* Target ads to users based on dynamic criteria such as cookies, key words and/or geo-targeting.
* Report impressions, clicks and interaction metrics.
The enhancements in AdJuggler 6 deal primarily with data presentation and navigation. Significant feature enhancements include:
New “Home” Dashboard
When AdJuggler 6 users log into the system, they will immediately see a new dashboard that presents a customizable set of graphs and charts that they can use to visualize their AdJuggler data. After selecting from the available graphical charts and grids that represent different aspects of the data, they can set their default homepage to serve up the same information each time they log in.
The whole interface, like the rest of the system, has received a “face lift” to match the product’s technical sophistication with an equally appealing design that includes easy-to-understand graphical representations of data.
Improved Navigation
AdJuggler 6 now makes it possible to access all advertiser and publisher accounts through a new navigation on the left side of the screen. Regardless of which interface a user is viewing, they can get into any advertiser or publisher account in less than two clicks of a mouse. This is particularly important for large advertising networks that simultaneously manage thousands of publishers and hundreds of advertisers.
New “Advertiser” Tab Options
From the left-hand navigation now added to all AdJuggler 6 screens, users can view a hierarchical list of advertisers. The list is fully navigable and searchable. Under each listed advertiser, system users will also be able to view a list of the advertiser’s campaigns and ads. The user can add new ads and campaigns for the advertising tab without having to log into a separate page for the advertiser. It is as simple as clicking on the “add new” button and filling out the relevant fields.
If changes need to be made to the advertiser’s account settings, AdJuggler 6 users simply hold their mouse over the advertiser name and a “manage” button will appear to the right of their name. By clicking the button, a screen will pop up that provides the interface for managing account details.
When a user clicks on the “campaigns” button under the advertiser, AdJuggler 6 will present a list of all campaigns, including their real-time statistics, rules about when the ads will be served, what the campaign start and stop dates are, and other campaign-specific information.
New “Publisher” Tab Options
The left hand navigation on all AdJuggler 6 screens also includes “publisher” navigation. Just as with the advertisers, clicking on the “publishers” tab presents a list of publishers that is navigable and searchable. From this tab, the user will be able to view all settings associated with the publisher, manage the accounts, view publisher-specific advertising data and business rules, and generate reports relevant to the publisher.
Generating and Viewing Inventory Reports
AdJuggler 6 includes new inventory report options. The report can be as complex or simple as a viewer desires. The simplest report only requires the end user to select a start and end date. The system then serves up a list of campaigns, project impressions and the “shortfall” number as well as the “on track” percentage. The system also includes color coding to highlight whether or not campaigns will deliver everything they are supposed to in a specified time period.
Improved Administration
Among the numerous improvements to the system’s administration is the ability for the administrator to define which features will and will not be available in the system. This allows the administrator to create a more streamlined AdJuggler experience for end users if so desired. Administrators can easily determine which users have access to specific features.
In addition, AdJuggler 6 includes the ability to limit the access rights of administrators. The organization can decide who has access to which sections of the system and whether they can edit or only view those sections. For example, an organization could set up administrator rights so that a specific administrator has read-only access to advertisers and full read/modify access to publishers. Organizations can also determine if an administrator should only have access to specific advertisers or publishers within the system.
AdJuggler 6 is now generally available. To see the product in action, visit www.adjuggler.com and fill in the fields on the home page to request the free demo.
About Thruport Technologies, Inc.
Thruport Technologies, Inc. (www.thruport.com) develops and maintains the industry-leading online ad management system, AdJuggler® and offers a broad range of managed server solutions ranging from dedicated hosting platforms to highly available clustered configurations. Thruport supports Linux environments, specializing in serving enterprises with resource-intensive commerce, streaming, and transaction requirements. Thruport also develops and maintains the award-winning virtual office suite HotOffice. Thruport’s world-class data center and network operations are located in Alexandria, VA. Thruport Sales can be contacted at 1-888-358-3400 or [email protected].
