Top Online Advertising Network Triples its Revenues; Grows its Online Reach 57 Percent
Irvine, Calif. — March 10, 2008 — Specific Media, the largest independent online advertising network, today announced a record-breaking revenue increase of more than 300 percent in 2007 compared to 2006. Further, the company also experienced unparalleled growth in year-over-year comScore rankings. Since debuting in the rankings in February 2007, Specific Media’s reach grew by 57 percent, outpacing all of the other ad networks appearing in the top 10. Specific Media now reaches more than 140 million unique users for a total U.S. reach of 77 percent and only trails the ad networks of AOL, Yahoo, and Google.
In the rapidly changing online advertising market last year, Specific Media’s growth was fueled by the quality of its publisher partners and the breadth and depth of its data network as well as the ever-growing demand for its uniquely accurate suite of targeting solutions that combines demographic, behavioral, contextual, and geographic methods. The company works with more than 300 of the Fortune 500 brands including seven of the top 10. Utilizing Specific Media’s proprietary targeting technologies, major brand advertisers in the automotive, retail, packaged goods and financial industries reach highly specific audiences.
“Online display advertising saw an unprecedented flurry of merger and acquisition activity last year that highlighted its strategic value in the online advertising industry. During the same time, Specific Media became the fourth largest online advertising network and secured $100 million in funding,” said Tim Vanderhook, CEO and co-founder. “With the consolidation still far from finished, Specific Media aims to continue its rapid growth. Expect a lot more from us in the coming months.”
Company Growth Fuels Office Expansion
Specific Media recently opened an office in Boston to help drive expansion in the northeast region. The new office will further improve Specific Media’s service and offering for its new and existing clients on the East Coast. Bill Schild, director of sales, East Coast, will head up the office.
Specific Media also added more than 50 new employees in the past year alone, including such key hires as David Jakubowski, formerly general manager of Microsoft adCenter and Search Strategy and now senior vice president at Specific Media.
About Specific Media
Specific Media, the advertising industry’s fastest-growing interactive media company, enables advertisers to target consumers based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. Specific Media’s network reaches more than 140 million U.S. monthly unique users. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com
