AzoogleAds Announces European Expansion

Names Pan-European New Media Marketing Firm, 77Agency, as Charter Partner

NEW YORK, NY, —, Inc. (, an online performance-based advertising network, announced its expansion into the European marketplace through a charter agreement with 77Agency, a leading independent New Media Marketing agency based in London.

The partnership allows AzoogleAds to significantly expand its reach into the European marketplace and increase the number of non-US advertisers in its current Network. By leveraging 77Agency’s advertiser relationships, AzoogleAds’ publishers will now have access to international advertising inventory in such key sectors as the financial services, retail, media, travel and leisure markets.

This partnership will enable AzoogleAds’ current publishers to opt-in to receive international Web advertising inventory that provides them with increased monetization abilities. In addition, AzoogleAds’ online tracking, analytics and fraud protection will continue to ensure strong results for new and current advertisers.

“AzoogleAds is uniquely capable of providing our advertisers with targeted distribution,” said Marco Corsaro of 77Agency. “They have a publisher base with breadth and depth, and a commitment to the highest possible industry standards. In addition, this agreement allows 77Agency to establish a presence in North America. For these reasons, we are very enthusiastic about this partnership.”

“Partnering with 77Agency represents a new phase in our expansion plans both in North America and abroad,” says Don Mathis, President of AzoogleAds. “As we look to grow the business, there will be a strong focus on providing publishers with additional monetization capabilities and advertisers with highly targeted, high-quality traffic.”

About AzoogleAds:
AzoogleAds (, founded in 2000, is a leading Performance-based Ad Network, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

About 77Agency:
77Agency, established in 2003, with offices in London, Milan, Madrid, Riga and Kievis a leading and independent, pan-European New Media Marketing agency supplying specialist services to the on-line marketplace. 77Agency’s clients include American Express, Disney and Estee Lauder.