Agreements set to expand MIVA’s mobile Pay-Per-Click distribution across the U.S. and U.K.
NEW YORK – March 12, 2008. MIVA Media, a leading digital advertising network and a division of MIVA, Inc. (NASDAQ: MIVA), today announced U.S. and U.K. Pay-Per-Click agreements with wireless technology specialist, Greenlight Wireless.
The agreements will see MIVA’s Pay-Per-Click ads displayed to consumers accessing Greenlight Wireless’ portfolio of U.S. and U.K. partner sites from their mobile phones. This partner network includes national news, entertainment and network operator sites that generate over 30 million mobile searches per month1.
Additionally, MIVA’s Pay-Per-Click ads will be displayed to mobile users who utilize Greenlight Wireless’ Skweezer service. Skweezer is a free service that compresses and reformats web pages to make them easier to view and navigate via mobile phones and PDAs.
With both implementations MIVA’s Pay-Per-Click ads will be targeted using Greenlight Wireless’ proprietary contextual technology and will be displayed alongside site content on users’ handsets.
MIVA has been testing mobile ad delivery with Greenlight Wireless in the U.S. for the past six months. However, with these new agreements the campaign will now be fully rolled-out across the U.S. and U.K.
“We believe these agreements are a significant vote of confidence in our ability to effectively monetize mobile content. Greenlight Wireless has award-winning technology as well as a prestigious and growing distribution network making this an exciting new distribution channel for MIVA advertisers,” commented S. Brian Mukherjee, SVP & Group Managing Director, MIVA Media.
Adds Kevin Perkins, Chief Executive Officer, Greenlight Wireless:
“Combining the skill sets of Greenlight Wireless and MIVA enable us to get around three of the fundamental issues facing mobile marketing today – diverse technology, advertiser depth, and content availability. The beauty of these agreements is that MIVA’s advertisers can now market to mobile websites without the need to plan or buy campaigns separately.”
www.greenlightwireless.net
www.miva.com
1 Source: Greenlight Wireless
About MIVA Media
MIVA Media is a contextual Pay-Per-Click (PPC) ad network focused on key vertical sectors. Its mission is to deliver valuable digital audiences to advertisers. MIVA Media delivers more than 100 million cost-effective leads to advertisers each month and helps maximize revenue for the thousands of third-party web publishers that display its PPC ads. MIVA Media offers three PPC Networks: the vertically focused MIVA Precision Network; the MIVA Core Network which offers broad, horizontal Ad distribution; and SearchFeed which specifically targets small-to-medium sized advertisers and web publishers. MIVA Media is owned by MIVA, Inc. (NASDAQ:MIVA).
About MIVA®, Inc.
MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and category specific toolbars, through its MIVA Direct division; and running a 3rd party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.
About Greenlight Wireless
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.
