NEW YORK, March 18, 2008 – Eighteen minutes may not seem like much time—but it’s long enough to turn you from an interested spectator to an expert-in-the-making on the radical speed, reach, and transparency made possible by an open online advertising exchange.
That’s because eighteen minutes will be the length of each of four educational sessions to be presented by TRAFFIQ™ – The Internet Traffic Exchange, for the benefit of online advertisers and web publishers on March 31, at the IAB Marketplace: Ad Networks & Xchanges special event.
The one-day educational event will provide participants with an objective and up-to-date overview of how exchanges and networks are changing the landscape of online advertising, and how these changes will likely affect the way advertisers and publishers buy and sell online media.
Dan Ballister, chief operating officer, and Dean Vegliante, vice president of seller development, will present TRAFFIQ’s unique transaction model. This model features a new automated media buying standard, allowing publishers to list blocks of inventory up for auction, or to respond directly to buyers’ requests for inventory with matching offers.
Advertisers can browse and bid on searchable blocks of inventory, or post a Request for Listings (RFL)—broadcasting their media buying requests to a universe of qualified, premium publishers with one single post.
TRAFFIQ’s open platform helps replace the mechanics of a blind ad networks with a transparent, highly efficient environment. The advantages for buyers and sellers include streamlined costs, fast and direct sales of premium and niche inventory, high predictability of sales and revenue, brand protection based on advance knowledge of ad placement details, and more. Sellers pay fixed, published commissions on ads sold, and buyers pay no exchange fees at all.
Such benefits are one reason TRAFFIQ has garnered praise from analysts at Jupiter Research and Forrester Research, among others.
“Learn From the Experts” Presentation details:
What: Four 18-minute educational sessions
Advertisers: 3:30 PM and 4:16 PM
Publishers: 3:53 PM and 4:39 PM
When: Monday, March 31, from 3:30 p.m. – 5:00 p.m.
Where: Roosevelt Hotel, Madison Ave. at 45th St., New York, NY
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers and ad agencies. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at [email protected]. TRAFFIQ is a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. Other board members include CondéNet, Colgate Palmolive, Carat and Forrester Research.