Leading Ad Optimization Platform Enhances Senior Management Team with New Advisory Board Members from IAB and Like.com
Palo Alto, Calif. – April 1, 2008 – PubMatic (www.pubmatic.com), the first and largest service that automates and optimizes ad inventory decision-making for Web publishers by identifying and recommending the ad network and layout that will generate the most revenue, today announced the appointment of Greg Stuart, former CEO of the Interactive Advertising Bureau (IAB), and Munjal Shah, serial entrepreneur and CEO of Like.com, to its advisory board. The experience in online advertising and company-building these key industry leaders bring to PubMatic will help drive the company’s next stage of growth.
“Online advertising is experiencing rapid growth and drastic changes all at the same time, and there is a clear need for making the entire process of advertisers, networks and publishers working together more efficient and profitable for everyone involved,” said Greg Stuart, former CEO of the IAB. “The experience of this board in online and traditional advertising will help PubMatic better understand the needs of all parties involved so that together we can achieve this vision and help the industry as a whole realize its potential”.
PubMatic, which recently secured $7 million in venture financing, automates and optimizes ad inventory decision-making for Web publishers by identifying and recommending the ad network and layout that will generate the most revenue in real-time. The result is that publishers enjoy increased revenue while at the same time freeing themselves to focus on generating innovative content and reaching new readers. Ad networks benefit from highly targeted publisher lead generation and stronger relationships with their publisher base. Currently in beta, PubMatic serves more than 3,000 publishers and hundreds of ad networks.
Advisory Board Members
Greg Stuart brings more than 20 years experience in Internet startups and traditional advertising to the PubMatic advisory board. While CEO of the IAB, Stuart led the online advertising industry from $6 billion in revenues in 2001 to $20 billion in 2007. The IAB is the advertising industry’s premier bureau focused on helping Web publishers and advertisers sell interactive advertising more efficiently and effectively. Greg will bring strong industry ties and a broad vision for the future of the online ad industry to PubMatic.
Munjal Shah is CEO and co-founder of Like.com, the first true visual search engine. Munjal co-founded Like.com in August 2004 as Riya. Previously, Munjal was CEO and co-founder of eBay seller auction management service Andale. He was nominated one of the top 10 “Up and Comers” by BusinessWeek in 2001. Munjal will bring deep entrepreneurial and business-building skills to PubMatic.
PubMatic is the world’s first service that increases Web publishers’ revenue by automating and optimizing ad serving decisions. More than 3,000 publishers use PubMatic to significantly increase their ad sales revenue by optimizing across leading ad networks such as Google AdSense, Advertising.com, BlueLithium, and hundreds more and by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.