New advertising sales and sponsorship executives bring experience and expertise from CNET, Excite@Home, IAC Interactive, and Maven Video Networks
Palo Alto, CA – April 24, 2007 – Metacafe, one of the world’s largest video Web sites with more than 24 million monthly unique viewers, today announced that is has expanded its U.S. advertising sales and sponsorship team by hiring two seasoned sales executives. The new regional vice presidents, based in New York and the San Francisco Bay Area, will help Metacafe continue to provide the best service levels to its rapidly expanding advertiser and sponsor base.
“Metacafe combines expertise in video advertising strategies with access to an audience of more than 24 million users,” said Mort Greenberg, vice president of sales at Metacafe. “I am very pleased to welcome Brent Fraser and Melissa Marra as our new regional vice presidents. They bring a wealth of experience in new advertising models from such companies as @Home, CNET, IAC Interactive, and Maven Video Networks to help our advertisers and sponsors succeed on Metacafe.”
Brent Fraser, Regional Vice President, Western Sales, joins Metacafe from Internet TV enabler Maven Networks. As Director of Sales & Alliances at Maven, he was responsible for bringing to market the company’s first customer deployments including Disney, Sony TV, Nike, the Hallmark Channel, and General Motors. Prior to Maven, Mr. Fraser was the founding VP of Sales for mobile marketing firm ipsh!, later acquired by Omnicom. Previously, he was an executive at Excite@Home, where he led the company’s international sales efforts in Europe and Asia. He started his career in media sales with CBS and Cablevision. Mr. Fraser will be based in Metacafe’s Palo Alto office.
Melissa Marra, Regional Vice President, Eastern and Central sales, previously was vice president for eastern sales at CNET Networks’ entertainment division (GameSpot, TV.com, MP3.com, and FilmSpot). Prior to CNET, Ms. Marra held senior sales and sales management roles at IAC/InterActiveCorp (IACI), Excite@Home, IGN, and Future Game Networks. Ms. Marra previously worked for Goldman Sachs’ Investment Banking High Tech group and CitiCorp’s Private Banking unit. Ms. Marra will be based in Metacafe’s New York City office. Both Ms. Marra and Mr. Fraser will report to Mr. Greenberg.
Advertisers interested in learning more about Metacafe, its unique advantages in the online video space, and available sponsorship programs please visit http://www.metacafe.com/advertise/ or call Metacafe’s corporate office at (650) 289-9753.
About Metacafe
Metacafe is one of the world’s largest video Web sites based on global traffic and total page views. Metacafe is the only video site that combines a large audience, significant rewards for producers, and a community panel to ensure that the best videos get noticed. For more information, please visit www.metacafe.com.
