Internet’s Largest Dedicated Video Ad Network Advances Transparency in Online Video Ad Campaigns, Plans to Test AdMe Campaign Window in Top Agencies
Redwood City, CA—April 28, 2008 —YuMe, the largest dedicated video ad network on the Web, today announced it has begun early beta testing of its AdMe Campaign Window, the first desktop utility that will allow advertisers to monitor and optimize online video ad campaigns across the net in real-time.
“We’re building tools like AdMe to help advance advertisers’ ability to manage, track and evaluate campaigns in the field rather than just evaluating a report after a campaign has run,” said Jayant Kadambi, CEO and co–founder of YuMe. “AdMe is going to be an important tool in helping advertisers optimize video ad campaigns across the Web to ensure delivery and performance metrics are met throughout the lifecycle of a campaign.”
YuMe’s new AdMe Campaign Window will display the current status of an advertiser’s online video campaign and offer alerts when campaigns are underperforming. Initially, AdMe will track campaigns running on the YuMe platform and shortly thereafter advertisers will be able to view real–time data on campaigns running on any site or network.
AdMe is an important advancement in bringing transparency to online video advertising campaigns. Only YuMe offers advertisers the ability to centrally measure and manage campaigns right from their desktop, making it easy to see which placements are live the day of launch, how the campaign is pacing against delivery goals and to evaluate and optimize a campaign’s performance based on quantified results.
The company will test the new desktop analytics tool with several leading advertising agencies in the coming weeks and will release the product to the industry in the third quarter of this year.
YuMe is the largest dedicated online video ad network and ad management system. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.
For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.