Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of Globlet in Thailand. The value of the gross assets acquired is £0.1 million.
Globlet is Thailand’s leading search specialist. It provides search engine marketing consultancy and technical execution for a range of local clients across the retail, technology, healthcare and real estate sectors.
Globlet will reinforce Isobar’s leadership position in Thailand. Its search expertise will complement the interactive services of Digithais, Thailand’s leading interactive agency and part of Isobar since 2005. Digithais offers website development, online media, internet marketing, content management and e-commerce for clients including Coca-Cola, adidas, Honda and Nivea.
Following the acquisition, Globlet’s staff will be trained and certified in iProspect’s best practices through iProspect University, and Globlet will become part of the Isobar-owned network of iProspect search specialists agencies. Once Globlet is re-branded as iProspect Thailand, it will have access to iProspect’s search tools, including the award winning iSEBA bidding agent.
The acquisition of Globlet follows those of search businesses in Belgium, Holland and Germany so far this year, as Isobar continues the global roll-out of iProspect offices.
Commenting on the acquisition, Robert Lerwill, ceo of Aegis, said:
“The search market in Thailand is young, with exciting prospects. Globlet offers an immediate boost to our search capabilities, and will reinforce our position as Thailand’s number one digital agency. Its conversion to iProspect Thailand will expand our Asian iProspect office network – already in Malaysia, Hong Kong, Singapore and Australia – as we establish iProspect as the leadership brand for global paid and natural search worldwide.”
For further information contact:
Charlotte Elston / Hannah Bailey
Aegis Group plc
+44 (0) 20 7070 7708 / 7725
Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
