According to MediaPost’s Online Media Daily, Google is expected to unveil later today a media planning tool named AdPlanner.
Rumors about this new Google product launch were sparked yesterday at the Advertising Research Foundation, when an agenda item indicated that Wayne Lin, Google Business Product Manager will “introduce Google’s latest initiative in internet audience measurement”.
It seems that details of Google’s AdPlanner will be revealed during the ARF session scheduled for 5pm today at the Millennium hotel in New York
The news was originally reported by The New York Times.
More details to follow later.
