A recent press release announces that the ad network and rich media pioneer EyeWonder donated $80k of creative services, media sourcing, results tracking and launches premiere of a new Channel And UNICEF Series Community.
EyeWonder Inc. announced today that they are partnering with U.K.-based Media Trust and is donating creative and media resources to deliver an interactive digital advertising campaign. The campaign promotes the launch of Community Channelʼs three-part series premiere, Ewan and Charley – A Road Less Travelled. The campaign goal is to raise awareness of UNICEF’s work in Africa.
This new three-part series, which premiered in April on Community Channel — an Initiative of the Media Trust — followed Ewan McGregor and Charley Boorman as they put down their bikes, taking time out of their recent African epic Long Way Down, to visit three UNICEF projects on their travels. The series revealed additional, unseen footage from these visits and provided a moving and deeper insight into the stories and experiences of children and families who have benefited from UNICEF-funded projects in the region.
“As we continue to drive our business globally, we are pleased to be able to make a difference; to leverage our services and technology ad platforms to help drive awareness for this worth cause. Media Trust is an excellent collaborator and we truly enjoyed working on this campaign,” said John Vincent, chairman and CEO at EyeWonder. “Besides, this is for UNICEF, and we feel positively about supporting that organizationʼs work in Africa.”
EyeWonder Inc. produced three creative executions for the campaign including a banner, message panel unit, and leader board. The campaign used a variety of expanding video ads of footage of Ewan McGregor and Charley Boorman from the series, as an innovative way to promote the premiere and the work of UNICEF across Africa. Combining the interactivity of Internet advertising with the addition of video delivered online, each ad worked as a self-contained, traceable advertising property. As a result, traffic was not re-directed to external websites keeping users on the partners’ websites, with each rich media.