Online Advertising Network Enters into Agreement to Manage Leading Online Dating Site’s Affiliate Network and New Publisher Applications.
New York, NY – AzoogleAds (www.AzoogleAds.com), a division of Epic Advertising, announced today an expanded strategic relationship with TRUE.com, making it the online dating giant’s affiliate marketing Agency of Record. This announcement follows an already prosperous relationship between the two companies spanning several years from their work together via the AzoogleAds performance-based ad network.
Under the terms of the strategic relationship, AzoogleAds will now manage all new affiliate applications on behalf of TRUE.com, including hosting its affiliate link, and promoting TRUE.com’s quality services to users in a variety of online locations. Notably, by allowing AzoogleAds to manage affiliate applications and relationships on its behalf, TRUE.com now is able to receive targeted customers from a variety of websites and search portals by capitalizing on AzoogleAds’ proprietary tracking system, creative services team and network managers.
“We’ve had a long-standing and successful relationship with AzoogleAds’ performance-based ad network,” said Ruben Buell, president of TRUE.com. “The logical evolution was to further maximize the relationship and ultimately give AzoogleAds exclusive service rights with our affiliates to help scale our business even more.”
“An expanded strategic relationship with TRUE.com is very exciting for us,” said Don Mathis, President of AzoogleAds’ parent company, Epic Advertising. “We’ve had an outstanding, multi-year relationship with TRUE.com. With this agreement, we will drive their business to an even higher level, showcasing our broad range of capabilities and the full spectrum of value we bring to our advertising partners.”
About AzoogleAds:
AzoogleAds (www.azoogleads.com), founded in 2000, is the industry-leading performance-based ad network division of Epic Advertising, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.
The group is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee.
About TRUE.com:
TRUE is the leading scientifically based, online relationship service, whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientifically based compatibility test uniquely endorsed by Psychology Today and independently certified to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting criminal background screenings and single-verification screenings. With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, TRUE’s team of experts guides members step-by-step through all stages of the relationship-building process. To find out more about how TRUE helps people around the world Live.Love.Learn® please visit www.true.com.
