IAB Gets a New Director of Public Policy

The Interactive Advertising Bureau (IAB) announced that Alison Pepper has joined the organization as Director of Public Policy. With this hire, IAB is strengthening their lobbying force for consumer privacy, data and cyber security, as well as tax and trade issues that impact Internet advertising, as these are Ms. Pepper’s specialties.

She will work in the organization’s Washington, D.C. office, reporting to IAB Vice President of Public Policy Mike Zaneis, on legislative, regulatory, and public policy issues that affect IAB members.
“IAB is committed to promoting the interactive advertising industry’s public policy agenda, and it’s important that we maintain a strong presence in Washington, D.C.,” said Randall Rothenberg, President and CEO of the IAB. “This is particularly true at a time when the online advertising industry’s successful efforts to self-regulate are being challenged by ill-informed and ill-advised regulatory proposals that would severely curtail the ability of businesses to market effectively on the Internet.”

“I am excited to welcome Alison Pepper,” said Zaneis. “She has extensive experience lobbying at both the state and Federal levels. She is a skilled attorney who brings a deep practical background from within the industry to IAB.”

Pepper has a truly impressive background, having worked at Experian as Manager for Government Affairs, in Washington, D.C. Prior to that, she was the State and Local Government Relations and Public Policy Programs Coordinator at the Public Affairs Council, in Washington, D.C. Pepper received a J.D. from Georgia State University College of Law and is a member of the Georgia Bar Association.  She is a cum laude graduate of the University of Georgia.

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.