Stokes argues three percent of search advertisers dominate Google AdWords
SAN JOSE, Calif.–(BUSINESS WIRE)–Richard Stokes, AdGooroo founder and chief gooroo, reveals successful search marketing tactics known only by a small amount of search advertising’s elite in his new book, Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords.
“Mastering Search Advertising conveys a ton of insights that go well beyond well-trodden AdWords knowledge. It puts hard numbers on a lot of things that I’ve believed but been unable to prove, about what makes the top 3 percent dominate the search engines,” says Perry Marshall, author of Ultimate Guide to Google AdWords. “…Those who want to prevail in hyper-competitive markets need this book.”
In the book, Stokes not only describes the basics of launching a pay-per-click campaign but also dissects the complex practice into a step-by-step process focused on achieving outstanding marketing strategy for any business. With more than 15 years experience in the industry, Stokes offers readers graphic representations and case studies, as well as his own real-life examples, based on years of competitive intelligence data from AdGooroo, the same data utilized by top search agencies and brand marketers.
“Readily available marketing tips and tutorials, accessible on the Internet and other public forums, tend to be outdated or incorrect, while the techniques that really deliver results are kept close to the chest of those in the dominating minority,” explains Stokes. “This doesn’t have to be the case, and the book provides the majority of search marketers with the tools and insights they need to improve their performance and level the playing field.”
Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords is available through Amazon.com and all major book stores. More information and complimentary sample chapters are available on AdGooroo’s Web site at http://www.adgooroo.com/mastering_search_advertising.php.
About Richard Stokes
Richard Stokes, AdGooroo’s founder and chief gooroo, is a successful entrepreneur, general manager and Internet marketer, with 15 years experience in high-profile technology and marketing roles. Stokes graduated from the University of Illinois at Urbana-Champaign with a bachelor’s degree in computer engineering. He received his MBA in marketing, entrepreneurship & technology management from Northwestern University’s Kellogg School of Management.
AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.