Time to take a look at some more creatives – the month of September will bring you a whole bunch of them right here on Ad Operations Online – and check out a well-designed synchronized banner for Speed Racer.
While there’s nothing spectacular in running synchronized ads (master – companion ads), I’m sure you’ve all seen good and bad executions: strange positioning of ad slots, poorly designed creatives that do not serve the purpose of a master – companion ad etc. I really think the Speed Racer example below is an example of a good, solid implementation, with a consistent message across the two ads.
Ad Details:
Campaign: Speed Racer
Creative Agency: Eyeblaster UK Creative
Advertiser: Warner Bros
Ad Format: Synchronized Ad Banner
Vertical: Entertainment
Country: EMEA
You can preview this ads directly from Eyeblaster’s creative zone site at http://creativezone.eyeblaster.com/?ItemName=Speed%20Racer%20Synch
