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Underinvestment in Measurement and Advertising Spend Stifles Long-Term Business Growth, According to Neustar’s Marketing...

Amidst Industry Cuts, Results Show Marketers That Invest Over 10 Percent on Measurement are 3X More Likely to Beat Their Sales Targets by 25...

Ve Interactive Launches Self-Service Platform for Start-Ups and Growing Brands to Solve Abandonment and...

-       Ve Interactive, has launched its automated SaaS (software as a service) platform to empower businesses to set up their own onsite...

Merkle Acquires dbg, a UK-based Marketing Solutions Agency

COLUMBIA, Md. - Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of dbg (dbg.co.uk); a UK-based, independent marketing solutions agency...

Merkle Releases Its Q4 2015 Digital Marketing Report

COLUMBIA, Md. - Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2015 Digital Marketing Report. The report...

Black Friday Shopping and Mobile Traffic Experience Record Breaking Surge Across Major Retail Sites,...

HookLogic sees mobile peak at 71% of ecommerce traffic on Thanksgiving across top retailer sites NEW YORK — More shoppers flocked to major retail sites...

FLUVIP Raises US$2.5M in Capital to Scale Across Latin America and Fund Its Expansion...

Cisneros Interactive, along with Velum Ventures and other angel investors, are backing the Influencer Marketing company’s multi-national expansion and its venture into the key...

Online Retailers Urged to Encourage Queuing Over Crashing This Black Friday

Ahead of Black Friday, new research from TrafficDefender has revealed that 86 per cent of consumers would rather queue to buy a product online...

Finance Marketers Yet to Maximise Digital Advertising Opportunity

Independent research finds 20% of digital display budget is spent programmatically by large financial organisations Key Findings: 41% of large financial organisations (over 500 employees) only...

eBay Celebrates Black Friday by Launching New, Christmas-Themed Shopper Segments

London - eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black...

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