Burst Media Announces Growing Ad Managament Client Base as Publishers Continue to Select AdConductor to Drive Ad Delivery and Management

Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, announced that eleven new customers have signed on to use AdConductor Desktop for their ad serving needs. Additionally, nine existing customers have renewed their contracts. AdConductor provides clients with the technology platform, processes, and support to sell, serve, manage and bill advertising that appears on their websites.

“AdConductor has been a part of our advertising operations for years,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. The Christian Science Monitor (csmonitor.com), is one of the most respected international daily newspapers, and recently renewed its contract with AdConductor. “Burst understands a publisher’s needs and their commitment to transparency in all of their applications assures us of the quality we demand. It is a pleasure to continue to work with AdConductor to enable our targeted advertising services.”

The growth of AdConductor’s client base solidifies its position as a leading ad management and ad serving technology for independent web publishers. AdConductor offers two different service levels – AdConductor’s Desktop solution is designed for publishers who are looking for a single-site ad serving and campaign management solution to power advertising programs. AdConductor also offers an Enterprise solution that enables centralized management of advertising operations across large networks of affiliated websites. AdConductor incorporates Burst Media’s twelve years of technological innovation and online advertising best practices, delivering its capabilities via multiple secure ad serving data centers.

“The online publishing environment is transforming, becoming even more specialized as content becomes customized for users,” said Sean Keaveny, Senior Vice President, AdConductor Sales. “By choosing AdConductor as a mechanism for advertising delivery, publishers can finely match appropriate ad content to their sites to maximize revenue opportunities.”

AdConductor client wins and renewals include: Americas’ SAP Users’ Group (ASUG), CatholicContent.com, EveryZing, F+W Media, Inc., Ideal Media, LLC., Kidz Bop L.L.C., MedTech Publishing Company, LLC, mybeautybestfriend, National Association of REALTORS® (realtors.org), Pangea Media, PawSpot.com, Powderhouse Productions, Inc. (shoetube.tv), RegionalServicesRated.com (RatingSmart.com), SheZoom, Inc., Summit Publishing Company, The Christian Science Monitor, The Daily Hampshire Gazette (GazetteNET.com), THEOOZE, Valassis Communications Inc., and Velocityscape.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.