Innovative Ad Network Driving Mobile Advertising to a New Level
CTIA WIRELESS I.T. & Entertainment 2008
SAN MATEO, Calif. – AdMob, the world’s largest mobile advertising marketplace, demonstrated the explosive growth in advertising on the iPhone by announcing the company served more than 35 million ads on this popular device in August. The company’s new rich media ad units designed for the iPhone have been live for just over a month and now have a reach of more than 100 million impressions worldwide each month. Ads on the iPhone deliver strong engagement for advertisers with triple, on average, the already high click-through-rates seen on mobile.
“The iPhone clearly demonstrates how mobile advertising is evolving to become a rich, interactive environment for advertisers to engage with consumers. Advertisers want to reach this valuable audience of consumers on the iPhone and are looking for a partner with the quality reach, scale and technology necessary to help them take advantage of the unique capabilities and context of this device,” said Omar Hamoui, founder and CEO, AdMob. “We are seeing a real impact across our larger mobile ad network as advertisers discover mobile through the iPhone, run successful campaigns and come back again with even more of their budget.”
Many brand and performance advertisers have run campaigns on AdMob’s iPhone network since launch, including:
• Brand: EA Mobile, Herbal Essences, Universal Studios’ The Mummy 3, Land Rover, It’s Always Sunny in Philadelphia, Fox Searchlight’s Choke, MGM’s College, Summit Films’ Sex Drive, Toshiba, CBS News, Luxor Hotel, and DirecTV
• Performance: vSNAX Videos, Stitcher, Loopt, Moblyng, SnapMyLife, Zkout, Whrrl, and HappyAppy’s Expando, ClockBlock, and Word Whirl
“Land Rover wanted to reach the valuable audience of consumers on the iPhone and AdMob’s new iPhone-specific ad units allowed us to create a uniquely engaging campaign,” said Joao Machado, Associate Media Director, MEC Global. “AdMob brings the quality reach and built-for-mobile technology that makes it easy for us to connect with our target audience on their iPhones.”
AdMob’s innovative new iPhone ad formats take advantage of the context and capabilities of the device to blend graphical display ads with one of eight iPhone-specific actions such as one-touch access to the app store, maps to view relevant locations, audio to listen to content, or the ability to view video. The ads are designed to function in either the browser environment or native applications built for the iPhone and come in both brand and performance formats. The two most used iPhone-specific ad actions in the first month were one-touch access to the Apple apps store and to play a video.
The explosive growth in both mobile Web usage on and application downloads for the iPhone has fueled the growth of this marketplace. More than 1,000 sites and applications, including AccuWeather, MovieTickets.com, TapTap Revenge, SportsTap, and BubbleWrap, have joined AdMob’s iPhone advertising network and run ads since it launched just over a month ago.
“AdMob was the clear choice for us to partner with to effectively monetize our new version of Tap Tap Revenge,” said Bart Decrem, CEO of Tapulous. “They made it easy for us to integrate ads into the Tap Tap Revenge application for the iPhone and we are excited about the revenue AdMob is already helping us generate.”
AdMob served its first ad unit on an iPhone in September 2007 and launched its new global iPhone ad marketplace with ads specifically designed for the device in July 2008. AdMob has served more than 38 billion ads in 160 countries and territories since the company was founded in 2006, including more than 3.6 billion ads in August 2008. More than 5,500 publishers are a part of AdMob’s network worldwide, giving the company unparalleled reach.
iPhone Developer Program
AdMob also announced the first members of the company’s $1 million developer program to fuel the growth of a new wave of mobile publishers. Loopt, Stitcher, Tapulous, Pandora, iRovr, Avantar, Trism, Wixi, AppCubby, and TinyPictures (Radar) have all been selected and will receive $5,000 in AdMob advertising credit to acquire traffic for their web site or application. Developers can continue apply to be included in the program at http://admob.com/iphone.
About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile web in more than 160 countries.
AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.
