Avenue A | Razorfish speaks on social advertising and participates in Advertising Week’s Futures Program
New York, NY September 17, 2008 — Avenue A | Razorfish, one of the largest interactive marketing firms in the world, has announced that it will sponsor Advertising Week V, North America’s largest and most prestigious annual gathering of industry decision-makers, which takes places in New York on September 22-26 and also speak on September 23 at MIXX Conference and Expo, the official interactive event of the Week.
Social Advertising at MIXX Conference & Expo
Terri Walter, vice president of emerging media at Avenue A | Razorfish, will take a hard look at social advertising during her panel discussion at the MIXX Conference on September 23. Walter will move past the buzz surrounding sites such as Facebook and Twitter and answer the question that really matters to marketers: Is social advertising producing results?
The MIXX panel details are as follows:
Social Advertising – Does it work?
Tuesday, September 23, 2008
Crowne Plaza Hotel, New York
1:30-2:15 pm ET
Workshop 5
Room 404, 4th floor
Avenue A | Razorfish and Levi’s Named Finalist in the MIXX Awards: Awards Gala Is September 23
Avenue A | Razorfish is being recognized for its innovative work in the design and development of a widget for the 23/501 Levi Strauss & Co® campaign. The campaign was chosen as a finalist for the MIXX Awards category “Widget Marketing.”
The nominated widget featured one-click scrolling through a gallery of 23/501 product shots, a countdown icon that marked time until the products were available for purchase and store location information. It also incorporated a soundtrack of popular hip-hop tracks from Sony’s Jive Records, chosen specifically to appeal to the 23/501 target demographic. All Gold, Silver and Bronze winners will be announced during Advertising Week at the MIXX Awards Gala on September 23.
Adverting Week’s Futures Program
Avenue A | Razorfish is participating in this year’s Advertising Futures Program, designed to connect the ad industry to high school students with an interest in marketing, advertising and graphic design.
Since 2004, Futures has been a staple of Advertising Week as a way for the industry to give back to the community and also show its commitment to fostering talent and diversity. Avenue A | Razorfish and its team of students from In-Tech Academy in New York, along with the 19 other agency-student teams, is tasked with creating a print ad for “Boost Up,” a public-service campaign that seeks to change the perception of dropping out of school by chronicling a student’s fight to graduate.
The students will present the ad to a live audience and a panel of judges during Advertising Week, where a winning team will be selected. The winning ad will run in The New York Times and be turned into a Flash presentation that will go live on AOL.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital ad space. With a demonstrated commitment to innovation, Avenue A | Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Avenue A | Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients–many of them served in multiple markets–include Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi’s, McDonald’s and Starwood Hotels. Visit www.avenuea-razorfish.com for more information.
