ExactTarget Launches Online Application ‘Extensions Network’

Online Showcase Increases the Value of On-Demand One-to-One Marketing Solutions, Including Integrations with Google, Microsoft, salesforce.com and Omniture
ExactTarget Connections ’08 Conference

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Extensions Network, an online showcase of integrations with the ExactTarget platform. Built entirely with ExactTarget’s on-demand platform, this online showcase provides marketers with a one-stop resource to find the tools they need to enhance their marketing performance, and it connects independent software vendors and other organizations with prospective customers.

“We are committed to empowering our clients with best in breed integration tools and solutions to get the most out of their email marketing programs,” said Peter McCormick, co-founder and vice president of partners and channels for ExactTarget. “Our clients can achieve better results when integrating the data from other applications like web analytics or CRM into their email programs, and Extensions Network will make it easier to identify and leverage the other applications that can enhance their email marketing program performance.”

Since the Extensions Network is an online showcase, available to anyone via the internet, listed integrations will gain immediate exposure to thousands of engaged clients and prospects across the globe. Each Integrated Partner listing will consist of a product profile that includes a product description, screenshots, reviews and an opportunity to request more information.

One highly-anticipated application to be featured in the Extensions Network is the soon-to-be completed ExactTarget for iPhone integration, which will be demonstrated live today at the Connections ’08 user conference and available for download later in the year. An email service provider first, iPhone users will soon have the option to download an ExactTarget application to track campaign activity and results from a single view on Apple’s popular handheld – from any location, at any time.

“Building this showcase by using our own on-demand software demonstrates the versatility of our platform and speaks to the growing need for a product which can adapt to any marketing situation within any given channel,” said Scott McCorkle, executive vice president of technology, product and channels for ExactTarget.

Several applications are currently available to ExactTarget clients on the Extensions Network, including integrations with Google, Microsoft, salesforce.com and Omniture.

For more information on the Extensions Network, please visit www.extensionsnetwork.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET