National Ad Network to Run a Series of Online Advertisements Encouraging a “YES” Vote on Prop 2
NEW YORK & WASHINGTON – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1) and The Humane Society of the United States have teamed up to raise awareness of Proposition 2, the Prevention of Farm Animal Cruelty Act, an initiative that will appear on California’s November 2008 ballot. A “YES” vote passing Proposition 2 will improve food safety and reduce animal suffering.
interCLICK is supporting The Humane Society’s Prop 2 awareness campaign by running a series of banner ads across its network, free of charge, through election day on November 4. The ads will appear across interCLICK’s network that reaches two thirds of the US online population.
“All animals, including those raised for food, deserve humane treatment. Passing Prop 2 will alleviate some of the worst abuses of animals on factory farms,” said Carrie Lewis, internet marketing manager for The Humane Society of the United States. “We are deeply appreciative of interCLICK’s efforts to support this cause and the use of its online advertising reach and resources to encourage voters to take action on November 4 in favor of this initiative.”
Prop 2 will provide more humane treatment of millions of farm animals by phasing out their confinement in small crates and cages. The law would take effect in 2015 and reduce the suffering of nearly 20 million animals confined on California factory farms. In addition to helping prevent cruelty to animals, Prop 2 was created to achieve related goals including improving consumer health and safety, supporting family farmers, and safeguarding the environment by protecting air and water. To learn more about Prop 2 in California, visit YESonProp2.com.
“As one of the nation’s largest ad networks, we are in a fortunate position to be able to support causes, like California’s Prop 2, by donating free ad impressions to raise awareness and encourage voter participation,” said Michael Katz, president, interCLICK, Inc. “We applaud the commitment of The Humane Society for its support of this initiative to protect animals from unacceptable abuse and we stand behind their efforts 100 percent.”
(1) According to comScore Media Metrix, June 2008
About The Humane Society
The Humane Society of the United States is the nation’s largest animal protection organization — backed by 10.5 million Americans, or one of every 30. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education, and hands-on programs. Celebrating animals and confronting cruelty — on the web at http://www.humanesociety.org.
About interCLICK
interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. interCLICK is a member of the Network Advertising Initiative (NAI). For more information about the interCLICK Network, visit http://www.interclick.com.
