AdOn Networks President Steve Armstrong Named CEO of Vertical Network Encompassing 2,000-Plus Publishers; Bhaskar Ballapragada New AdOn G.M.
PHOENIX – PV Media Group (PVMediaGroup.com) has launched Premium Access Media (PremiumAccess.com), a new premium ad network representing more than 2,000 quality brand name publishers across a number of tightly focused vertical channels including entertainment news, gaming and health.
Popular publishers under the Premium Access umbrella include entertainment news sites LAWeekly.com (including the widely read industry blog deadlinehollywooddaily.com), Salon.com and Mentalfloss.com; gaming stalwarts such as RuneScape.com, NinjaKiwi.com and StrategyInformer.com; and health sector staples like BabyCenter.com and Diet.com.
“Premium Access provides fully transparent online advertising solutions, allowing both publishers and advertisers to remain in complete control of their brand,” said Steve Armstrong, CEO of Premium Access. “With a variety of vertical channels to choose from, advertisers can focus their campaigns on highly specific markets, while publishers can more effectively monetize their sites and maximize revenue.”
Unlike other vertical ad networks, Premium Access allows advertisers to choose only the best-performing publishers within a specific vertical while avoiding contracts and minimum ad spends. That gives advertisers the ability to test their campaigns at little risk, sparing them tens of thousands of dollars in upfront costs.
Targeting features include contextual, behavioral, geographic, day-parting and advertiser re-targeting, which give advertisers the ability to track performance by relying on a more economical and effective alternative to other forms of traditional advertising.
Premium Access Direct, meanwhile, enables publishers to create, maintain and redistribute their own advertiser accounts so they can retain a higher percentage of revenues. Premium Access Direct also allows publishers to create their own private-labeled ad network that provides a turnkey advertiser management solution.
With Armstrong, president of AdOn Network, assuming oversight of Premium Access Media, AdOn Co-Founder and Chief Technology Officer Bhaskar Ballapragada has been promoted to general manager of the company.
In their new roles, Ballapragada will assume responsibility for day-to-day operations and overall management of AdOn Network, while Armstrong manages the launch and growth of Premium Access.
About PV Media Group:
PV Media Group (PVMediaGroup.com), established in January 2008, combines the resources of three Web-based marketing and advertising companies:
AdOn Network (AdOnNetwork.com), founded in 1999, is one of the largest contextual and behavioral advertising networks online, providing innovative solutions to more than 1,000 national and international advertisers and publishers. Based in Phoenix, Ariz., AdOn Network ranked 72nd on Entrepreneur Magazine’s “Hot 500” list of 2007’s fastest-growing companies in America.
Prime Visibility LLC (PrimeVisibility.com), founded in 1998, is a leading, full-service Search Engine Marketing (SEM) firm committed to increasing traffic, sales and ROI for its clients. Prime Visibility provides integrated online marketing plans and individually tailored services, including SEO, Pay-Per-Click (PPC), email marketing, conversion tracking solutions, Web 2.0, Social Networking, and other SEM services. Based in Long Island, N.Y., Prime Visibility has developed outstanding revenue growth and is on the 2007 and ’08 INC. list of the fastest-growing private companies in America and was ranked 16th in Website Magazine’s list of the Top 50 SEO Firms for 2008.
Premium Access Media (PremiumAccess.com), established in 2008, is an innovative vertical advertising network representing more than 2,000 quality brand name publishers across a number of tightly focused vertical channels, including entertainment, gaming and health.
Premium Access provides fully transparent online advertising solutions, allowing both publishers and advertisers to remain in complete control of their brand. With a variety of vertical channels to choose from, advertisers can focus their campaigns on highly specific markets, while publishers can more effectively monetize their sites and maximize revenue.
