PubMatic Expands Advisory Board and Management Team

PALO ALTO, Calif. – PubMatic (, which provides online publishers with real-time ad optimization, today announced the appointment of two new advisory board members, Greg Coleman, CEO of NetSeer and Justin Kuykendall, founder and CEO of Pulpo Media. Mr. Coleman and Mr. Kuykendall will join current advisory board members Greg Stuart, former CEO of the Interactive Advertising Bureau (IAB), and Munjal Shah, serial entrepreneur and CEO of

Mr. Coleman possesses 25 years of experience in the media and publishing industries. Before joining the executive team at NetSeer, he served as Executive Vice President of Global Sales at Yahoo!, where he helped establish the company’s standing as a leader in the online advertising industry by driving yearly sales from $600 million to over $6 billion. Mr. Kuykendall comes to PubMatic with over a decade of marketing and campaign management experience. Prior to founding Pulpo Media, he served as Vice President of Network Development at Tribal Fusion, where he developed and led the company’s publisher network.

“PubMatic is entering the next stage of growth and these additions are an integral part of our strategy,” said Rajeev Goel, co-founder and President of PubMatic. “Their range and depth of experience helps us provide our rapidly growing publisher base with guidance to increase their ad revenue and simplify ad network management.”

The company also hired Jeanne Houweling as Vice President of Business Development. Ms. Houweling will be responsible for growing PubMatic’s ad network relationships and helping them find new publishers, as well as access to transparent, certified media on demand. An online advertising industry veteran with more than two decades of experience in sales and business development, Ms. Houweling previously served as VP of Advertising Services for NebuAd.

About PubMatic

PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at