Metro Directories Teams with Boomdash to Enable Local Businesses to Advertise Online

Turnkey Local Internet Search and Mobile Advertising Now Available to Thousands of Small and Mid-Sized Businesses in the Atlanta Area

ANN ARBOR, Mich. – Boomdash, LLC, a leader in packaging local search engine and mobile marketing for small and mid-sized businesses, announced today its partnership with Metro Directories, a leading yellow pages publisher in the Greater Atlanta area. The partnership will enable Metro’s advertisers to find new customers online and profit from the local search boom, delivered by local Internet search and mobile phone offers.

Advertisers in local telephone directories are demanding access to new media advertising opportunities. Meeting this demand can be time-consuming and costly. Boomdash offers publishers a simple, low-cost “turnkey” solution to provide what the advertisers want most–to be found by their customers when they search on the Internet.

“Metro Directories is very excited to announce this partnership and have the opportunity to bring a cutting-edge service like Boomdash Reach & Go to the Greater Atlanta Metropolitan area,” said Paul S. Hamilton, Senior Vice President and General Manager of Metro Directories. “We needed an affordable way to bring this portfolio of capabilities to our advertisers to effectively compete against incumbents and pure play Internet companies calling on our customers. Having something we can deploy quickly with no up-front software costs and as a ‘turnkey’ solution made Boomdash simple to adopt. We’ve reviewed several leading vendors in the Search Engine Marketing space and have chosen Boomdash over their competitors, because after conducting an exhaustive review of the alternatives, we decided that Boomdash will provide the best cost-benefit value to our advertisers.”

Boomdash Reach enables local businesses to create, publish and manage expert online ads with major Internet Search Engine service providers, like Google, that is based on an affordable monthly budget. Additionally, Boomdash Reach includes a proprietary ad optimization tool that monitors performance and automatically makes adjustments to the ad, delivering a more effective marketing campaign.

Boomdash Go creates a dynamic Web presence for small businesses that works without requiring a Web site, through dynamic landing pages that bring new customers in the door. Specifically, Boomdash Go includes a click-to-call button that enables potential customers to make a phone call to the business with the click of a mouse. In addition, Boomdash Go allows consumers to “download” cell phone offers and promotions from local businesses and small merchants.

“We are very pleased to have a major market force, like Metro Directories, select Boomdash, after thoroughly comparing our value proposition against the pricier and larger competitors. This is a great reflection of the quality, speed to market and value, delivered by the proven Silicon Valley veterans in our design, development and management team,” said Cesar Nerys, Founder and Chief Marketing Officer of Boomdash.

Boomdash offers its Boomdash Reach and Go through a sales channel small businesses value and trust—independent local yellow page directory publishers. This benefits both sides by allowing local businesses to work with a partner they already know and trust while helping local publishers build new top line revenue in the white hot new media market, which is experiencing rapid growth.

About Boomdash

Boomdash helps local businesses find new customers who are searching online or through other new media channels, like cell phone promotions. By partnering with independent publishers Boomdash can help local companies do business and gain visibility online. Boomdash is headquartered in Ann Arbor, Michigan. More information is available at

About Metro Directories

Metro Directories, founded in 2001, has provided valuable leads to its many advertisers through the printed Yellow Pages. Internet Yellow Pages (IYP) was added as an additional offering in 2007. Metro is best known for its pay for performance business model, providing their advertisers the ability to produce results.