DUBLIN, Ireland – Research and Markets has announced the addition of the “Mobile Content & Advertising Perspective / Vol. 1, Issue 11, Edition 11” report to their offering.
Comes with Success? Nokia’s Bid to Lead in the Mobile Music Sector
In September 2008, Nokia unveiled its “Comes With Music” (CWM) products and services. This offering — the first of its kind — combines a 12-month unlimited music download subscription, compatible devices (5800 XpressMusic, N95 8GB) featuring an embedded music player and enhanced user access to music files, a dedicated application to transfer music from PC to mobile phone, and unlimited access to the music catalogue of four of the leading record labels (Universal Music Group, Sony BMG Entertainment, Warner Music and EMI) as well as independent labels. The Comes With Music scheme was launched in the UK in September and will be introduced in European and Asian markets in early 2009.
Attack is the best defense, and CWM is clearly one of Nokia’s responses to the iPhone threat. But beyond the iPhone threat, a much wider goal is at stake: the dominance of the mobile music market. With CWM, Nokia challenges not only Apple but also all the operators that have for years tried to position their mobile music services, with relatively little success. Has Nokia found the right recipe to finally make mobile music a mass-market reality? Or will it fail like previous endeavors? We believe that Nokia today has the best cards in hand to succeed in mobile music. Comes With Music will benefit from the timing of its introduction, from Nokia’s clout in the market and from its innovative designs and features.
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Source: Pyramid Research, Inc.
