Panasonic Connecting Consumers to “Link-To-Cell” with Mobile Campaign; Mobile Use to Fuel Season’s Shopping
WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, announced a strategic and exclusive partnership with Panasonic to catapult its home-based Link-To-Cell product over mobile devices for their holiday campaign. The campaign, with both publishing services and advertising sales and operations handled by Quattro, is to promote the new Bluetooth-enabled device.
Leading Panasonic into its first mobile opportunity, the consumer electronics company engaged Quattro Wireless to position and market this product over the mobile space as an important component in their online advertising campaign strategy. Panasonic is putting a portion of its Link-to-Cell advertising budget towards mobile marketing, realizing that consumers will be relying heavily on their mobile devices this holiday season while they are comparison shopping on the go.
Panasonic will allow consumers to link directly from their Quattro-built brand destination into mobile commerce powered by Amazon.com. The mobile budget will be invested entirely with Quattro’s unparalleled network of premier publishers and directly with retailers for the promotion.
“Panasonic’s mobile advertising investment for Link-To-Cell is an unprecedented leadership move and Quattro is thrilled to help them realize their vision with publishing services, sophisticated ad-targeting and full-scale ad operations,” said Steven Rosenblatt, VP of Ad Sales of Quattro Wireless. “The launch of this product is perfectly suited for the Quattro Network, with aggregated network traffic almost fifty percent comprised of Bluetooth-enabled smartphones, and is perfectly timed when consumers are using their mobile phones to shop for holiday gifts.”
By leveraging Quattro’s dynamic platform, Panasonic will not only serve the brand-preserved destination built for Link-To-Cell but will launch targeted ad serving of this product to mobile users.
Link-To-Cell, by Panasonic, allows consumers to enjoy a more consistent signal in their homes. You can leave your cell charging where your signal is strongest, link it to the base unit, and make and receive cell phone calls around the house using a more comfortable, great-sounding Panasonic cordless handset.
Quattro Wireless is working with other major consumer electronics companies and retailers during this holiday season to leverage the unique capability of mobile to drive conversion.
About Quattro Wireless
Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.
