One True Media Closes $9 Million Series B Funding to Scale SpotMixer Service

Investment from DAG Ventures, Kleiner Perkins Caufield & Byers and NTT Finance to enable expansion of SpotMixer’s end-to-end video advertising solution for business

REDWOOD CITY, Calif. — January 07, 2009—One True Media ( a pioneer in easy and affordable online video creation, announced it has closed $9 million in Series B funding, raising capital from both existing and new investors. The new funds will allow the company to continue to rapidly expand its innovative online video advertising service,, which enables marketers to cost-effectively create, target and manage online video ad campaigns. This news coincides with SpotMixer’s announcement today that SpotMixer has been selected as a Google AdWords Authorized Reseller for video.

The Series B round of funding includes a new lead investor, DAG Ventures, a strategic investment from NTT Finance, and follow-on funding from Kleiner Perkins Caufield & Byers, One True Media’s Series A lead investor. Young Chung, a managing director of DAG, will join the board of One True Media.

“While the market opportunity for video advertising remains well-defined, smaller businesses are more concerned than ever about how to most cost-effectively spend their limited advertising dollars,” said Chung. “We believe strongly in SpotMixer’s comprehensive, low-cost business model, so it was a clear choice for DAG to lead this round of funding. SpotMixer has quickly established itself as one of the most innovative and thoughtful solutions that will accelerate growth around this major advertising trend.”

The SpotMixer platform for business is based on One True Media’s groundbreaking self-service video creation and distribution technology—the leading online video creation software used by millions of consumers to produce and share professional-quality online video. With SpotMixer, any business can produce, target and manage distribution of its own professional-quality ads in an easy-to-use environment. Designed for the needs of businesses without large advertising budgets, SpotMixer is the answer for companies that want to take advantage of this more effective means of reaching consumers online.

Said John Love, One True Media’s co-founder and CEO: “SpotMixer delivers exactly what small- and medium-sized businesses are looking for in self-serve video advertising: cost-effective, comprehensive and relevant solutions that enable them to more effectively target customers and market their businesses. We are delighted to have DAG on the One True Media team. Their experience and expertise will allow us to continue to drive our business model and leadership position.”

About SpotMixer and One True Media

SpotMixer, a service of One True Media, Inc., helps small- and medium-sized businesses join the online video marketing revolution by offering templates and tools for easy-to-use yet sophisticated video ad creation, distribution and analytics. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer, enabling businesses to have an elegant yet affordable solution for creating and managing their online advertising. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit