New Global Multimedia Campaign Will Drive Job Seekers to New Monster.com
NEW YORK – Monster®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), announced the launch of a new global advertising campaign in conjunction with the unveiling of its new online site experience. Launching in the US, Canada and Europe, the campaign will emphasize and creatively illustrate the importance of finding the right job, while highlighting a new suite of innovative tools available to seekers and employers at the new Monster.com.
“The new advertising and relaunch of our site underscores our commitment to provide innovative new tools to help job seekers find the right jobs and manage their careers,” said Ted Gilvar, executive vice president and global chief marketing officer, Monster. “This timely campaign speaks to the breadth of jobs and resources we offer to help people navigate today’s challenging environment.”
New York-based advertising firm BBDO Worldwide, which developed last year’s award-winning campaign, created the new multimedia television and print campaign that also includes online, events and CRM components from sister agencies Atmosphere BBDO and Proximity. The television ads were helmed by famed director Daniel Kleinman, who directed last year’s Cannes-winning “Stork” ad for Monster. In all, a total of four spots will air over the first quarter of 2009. Others will be released later in the year.
Capitalizing on the inherently witty and optimistic DNA of the Monster brand, the work showcases passionate people clearly in the wrong job and offers solutions for finding the right job by encouraging action through a strong call to action: “There’s never been a better time to go to Monster.com.” For example, in one TV spot, a man clearly afraid of heights is found in a high-rise construction job. In another, a keyboardist who is a throwback to the 1980s, is seen jamming with a studio orchestra. Highlighting these “career-challenged” job seekers as examples, the spots show how Monster’s new and unprecedented site offerings – such as Monster Career Benchmarking and Monster Career Mapping – can help seekers find not only the right jobs, but also the right career paths.
“Monster is in the betterment business. And everything that we do, from our products, to our people, to our services, to our advertising, is intended to help people get to a better place in their careers…and in life,” said John Osborn, president and CEO, BBDO New York.
For screenshots or copies of the television spots, or for additional details, please contact Steve Sylven at 978-461-8503 or steve.sylven@monster.com.
Site Redesign Features for Seekers and Employers
Monster also officially unveiled its new global seeker experience on January 10. Launched in 24 countries, the new Monster offers job seekers an innovative, intuitive, and personal experience designed to deliver a fulfilling career management resource. Employers will benefit from increased seeker engagement, allowing them to reach even more qualified and talented candidates. Details on the new Monster can be found at www.monster.com.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster®, the premier global online employment solution for more than a decade, strives to bring people together to advance their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index and the NYSE. To learn more about Monster’s industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at http://corporate.monster.com.
About BBDO
BBDO’s mantra is “The Work. The Work. The Work.” Day by day, sixteen thousand BBDO people in 287 offices in 79 countries work client by client, job by job, to create and deliver the world’s most compelling commercial content. BBDO is currently Network of the Year at Cannes, the world’s most awarded agency network in The Gunn Report, the most awarded global agency network across every marketing communications discipline in The Big Won Report, and Campaign Magazine’s Advertising Network of the Year. Encouragingly, for the future, it is also Network of the Year in the 8th annual Young Guns Awards which recognize the work of young and emerging creatives.
BBDO is part of Omnicom Group, Inc (NYSE:OMC).
