Ad Ops Daily Briefs: January 23 2009

– StreamSend Delivers “Smart Email Marketing Guidelines for 2009”
StreamSend, a leading email marketing solutions provider, today released guidelines for businesses looking to build and maximize email marketing programs in 2009. These client-tested best practices have helped thousands of organizations cement email as an indispensable marketing strategy.
“To make the best of a tough economy, more marketers are looking for cost effective methods to reach prospects and customers,” says Dan Forootan, president and CEO of StreamSend. “As email activity and competition grows, the need to plan, create and maintain smart campaigns becomes even more important. To see the most benefit from their email marketing programs this year, we advise our clients to consider the following principles.”