As Online Ad Spending, Revenues Grow, ClickZ Presents Online Marketing Summit (OMS)

Interactive advertising event features all new content and online marketing certifications
2009 OMS Summit

SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent by 2012 (source: The Kelsey Group). Encouraging further growth, ClickZ presents the Online Marketing Summit (OMS) San Diego, the only purely educational event of its kind – built around content that drives action and delivers insight that online marketers can build into their marketing plans immediately. The ClickZ Network is the world’s largest online resource of interactive marketing news, information, commentary, advice, opinion, research, and reference.

Set at the Westin Gaslamp Quarter in San Diego, California, from February 4-7, 2009, the Online Marketing Summit attracts marketers from leading companies who will gather to share best practices and learn from expert online practitioners. Leading educators in online marketing will facilitate a world-class forum of best practices in interactive marketing. Hands-on workshops, thought leadership panels, one-on-one usability and search engine optimization (SEO) classes and peer work groups are conducted by best-of-breed speakers and organizations.

The only objective of the OMS Summit is to educate attendees on how to execute the best known practices in online marketing. By incorporating feedback from past events, new “Acumen Tracks” will address various levels of expertise. Designed to meet the unique needs of beginner, intermediate, and expert-level practitioners, the content of the summit will allow attendees to educate themselves at a foundational level on a topic unfamiliar to them or dive deeper into a topic they want to learn more about.

The 2009 OMS Summit includes sessions on:

* Social Media Business Strategies
* Search Engine Marketing in-depth education
* Website Usability Primers
* Customer Experience Best Practices
* Web Analytics & ROI Tracking
* Planning & Budgeting for Online Success
* Email Marketing & Landing Page Tactics
* Website Strategy Thought Leadership
* Behavioral Targeting & Testing

“OMS is exclusively for marketing professionals interested in learning and networking,” said Aaron Kahlow, founder of Online Marketing Summit. “We’re sort of an ‘anti-conference’, and it’s working out for us. There is no expo hall, no conflagration of sponsor logos, and no sales-folk to interfere with the world-class education and networking opportunities on which we’ve built our reputation. It’s 100% peer to peer knowledge sharing. Can’t get any more direct than that.”

“No marketer knows it all. And if they do, they’re probably speaking at OMS,” noted Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, and the ClickZ Network. “If there’s a question you have, there’s likely a session that will answer it. Attendees will not only receive invaluable education and direction from each session, but they’ll also have the opportunity to network, collaborate and share ideas with interactive marketers from leading companies around the world.”

Discounted passes are still available and include access to the 2009 Resource Center to download the slide decks, professionally video recorded session and media from all the presentations. To register, visit For more details on the Online Marketing Summit event and other ClickZ events including free online marketing webinars visit

About the Online Marketing Summit (OMS)

The Online Marketing Summit (OMS) is truly unique from any other conference. There are no vendors, no salesmen, no exhibitors/booths and no pitching allowed. The application process ensures only attendees who are serious about trying to gain a competitive advantage through education. The environment facilitates networking and collaboration amongst like-minded marketing peers. This summer tour will be attended by at least 2000 professionals who are passionate about marketing. OMS is a not-for-profit organization with the simple mission to educate marketers on the emerging best practice of online marketing

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media’s The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth. Other Incisive resources for interactive marketers include the Search Engine Strategies global conference and training series focused on search engine optimization and search engine marketing and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit