Joins Super Bowl Advertising Lineup

NORWALK, Conn. – (Nasdaq: PCLN), said that it has succeeded in making a last-minute play to join the lineup of TV advertising sponsors for Sunday’s Super Bowl in Tampa, FL, between the Pittsburgh Steelers and Arizona Cardinals. aired one of its brand new spots featuring William Shatner as The Priceline Negotiator, a relentless deal-maker who will stop at nothing to get customers the best possible bargains on their travel purchases. The spot, which focuses on the economy, shows how budget-conscious consumers can afford to travel if they use “These are unsettling times, and people need to know that it’s OK, even good for them, to take time off and take a vacation,” said Mr. Shatner. “The Negotiator reassures them that an affordable getaway is still within their reach.” The spot was created by San Francisco-based ad agency Butler, Shine, Stern and Partners.

To see the Super Bowl spot, visit

About Incorporated Incorporated (Nasdaq: PCLN) provides online travel services in 22 languages in over 70 countries in Europe, North America, Asia, the Middle East and Africa. Included in the family of companies is, a leading international online hotel reservation service,, a leading U.S. online travel service for value-conscious leisure travelers, and, an Asian online hotel reservation service. believes that is Europe’s largest and fastest growing hotel reservation service, with a network of affiliated Web sites. operates in over 70 countries in 19 languages and offers its customers access to approximately 57,000 participating hotels worldwide.

In the U.S., gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using’s TripFilter advanced search technology, customize their search activity through’s Inside Track features, create packages to save even more money, and take advantage of’s famous Name Your Own Price(R) service, which can deliver the lowest prices available.