Mobile World Congress 2009
BARCELONA, Spain – AdMob, the world’s largest mobile advertising marketplace, announced it has experienced strong growth over the past year and added a number of new publisher partners and advertisers to its network. In January 2009, worldwide requests in AdMob’s network increased 8 percent to 6.8 billion, led by double digit growth in Western Europe and Asia. Over the past year, traffic from Western Europe more than doubled to total 550 million requests in January 2009, with strong growth in France, Germany, Italy, and Spain.
“The combination of explosive growth in consumer usage of mobile Web sites and applications and AdMob’s recent product advancements – from new French, Spanish, and German language interfaces, to iPhone download tracking and ad units for Android applications – has played a significant role in the enormous growth we’re seeing in our network worldwide,” said Thomas Schulz, Vice President and Managing Director, AdMob. “Both the size and quality of our mobile ad network continue to gain momentum as we add more publishers that offer engaging services for consumers and more advertisers run successful mobile advertising campaigns.”
AdMob has extended its relationships with a number of mobile publishers and added new publisher partners to its network including Flirtomatic, MADS, peperonity.com, Taptu, and WYAN. These partners, combined with AdMob’s more than 6,000 mobile Web sites and 700 iPhone and Android applications, reinforce AdMob’s position as the largest mobile advertising network in the world.
The number of brand and performance advertisers running campaigns on AdMob’s network also continues to grow worldwide. In December 2008, more than 60 brand advertisers ran campaigns on AdMob’s global network including Adidas, Kodak, MTV, Nokia, O2, and Paramount, more than doubling the number that ran in the same period one year prior.
As revealed in AdMob’s January 2009 Mobile Metrics Report released last week, the iPhone is now the number one device by usage in Western Europe with 21 percent share of total requests. This strong share reflects dramatically higher mobile Web and application usage by consumers and AdMob’s strength on this device. Nokia and Sony Ericsson are the number two and three manufacturers in Western Europe, with 22 percent and 17 percent share, respectively. Nokia continues to dominate the smartphone category with 11 of the top 15 devices.