Nation’s largest internet radio advertising network, representing thousands of stations nationwide, continues to expand its listener base, enabling advertisers to deliver broad, national, regional and hyper-targeted campaigns to the broadest range of online audio listeners
New York (February 10, 2009) – TargetSpot, Inc. the nation’s largest internet radio advertising company, reported that its top-rated comScore Arbitron-rated network continues to experience phenomenal growth, with Arbitron reporting more than 15.3 million cume persons per month. This is the third consecutive month that TargetSpot has topped the comScore Arbitron list. The network grew 12% during fourth quarter 2008 alone.
“There were several reasons why a TargetSpot and Ronning Lipset Radio combination made sense,” said TargetSpot CEO and co-founder, Doug Perlson. “Now, not only does TargetSpot offer unique, market-leading technology, the combined networks have created an online radio powerhouse like nothing seen before. The release of the December comScore Arbitron numbers validates this – with more than 15 million monthly unique listeners, TargetSpot is double the size of its nearest competitor.”
TargetSpot represents thousands of internet radio stations, on more than 50 radio groups and web properties. The network partners include the top tier of internet radio, from large terrestrial broadcasters such as CBS Radio and Entercom, to the big internet pure play properties such as Yahoo, AOL and Live 365, to the best independent stations that have revolutionized internet radio such as Slacker, Big R Radio, 181.fm, Got Radio and 1club.fm.
TargetSpot’s unparalleled sales team is led by Eric Ronning and Andy Lipset, who both came to the company in October, when TargetSpot acquired Ronning Lipset Radio. The sales team is able to provide in-depth services to large national and regional agencies. TargetSpot’s patent pending technology allows businesses of all sizes to create, buy and place their own advertising messages on internet radio services.
The December comScore Arbitron data comes on the heels of a separate comScore report released last week that showed online radio was among the fastest growing site categories in 2008.
