Heroes “Football” and Budweiser “Horse Love” Rank Second and Third
NEW YORK – AOL announced Budweiser “Fetch” is the top-ranked Super Bowl XLIII ad in the 7th Annual AOL Super Sunday Ad Poll. The poll lets viewers watch and vote on their favorite ads at FanHouse.com, http://www.fanhouse.com, AOL’s premier sports site. The poll began shortly after Super Bowl XLIII kick-off, and rankings are based on the first 24 hours the ads were streamed.
The top five Annual Super Sunday Commercials are:
1. Budweiser: “Fetch”
2. Heroes: “Football”
3. Budweiser: “Horse Love”
4. Budweiser: “Clydesdale”
5. Coca-Cola: “Picnic”
(Note: AOL poll results are not scientific and reflect the opinions of only those users who choose to participate.)
“The Super Bowl is a wonderful distraction in these economic times and a great way for companies to showcase their products in front of a national audience,” said Marty Moe, Senior Vice President, AOL Money & Finance, FanHouse, News, KOL and Weblogs. “FanHouse.com provides an opportunity for consumers to watch the commercials again, share them with friends and extend the reach beyond the 30 seconds during the game. We congratulate Budweiser on winning the 7th Annual AOL Super Sunday Ad Poll.”
The ads will be available online at FanHouse, http://fanhouse.com, and at http://aol.com/superbowlads for a week following the game. Users can visit the site, watch the ads and still rank their top 10 favorite commercials.
In 2008, Budweiser’s “Rocky” was the AOL Super Sunday Ad Poll winner. A-B InBev, the former Anheuser-Busch, has won five of the previous six polls.
FanHouse.com launched in January, following 12 months of remarkable growth and expansion at AOL Sports, and responds to the changing Web habits of sports fans dominated by the important male 18-54 demographic. Since December 2007, monthly unique visitors to AOL Sports grew 21% (from 9.1 million to 11 million), page views climbed 142% (from 142 million to 345 million) and total time-spent increased by 65%. It is now one of the top-five most-visited sports sites, according to December 2008 comScore Media Metrix data.
FanHouse.com is also the home of the Fantasy Football game Fleaflicker.com, http://fleaflicker.com, and Fantasy Football blog Fantasy Football FanHouse, http://fantasy.fanhouse.com. FanHouse.com is a part of MediaGlow, AOL’s newly created global publishing unit.
MediaGlow, AOL’s publishing business unit formed in early 2009, centralizes all of AOL’s programming efforts, including AOL.com, AOL’s content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites and now attracts more than 70 million unique visitors each month after two years of steady growth, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL’s advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.