Use of Mobile Marketing Subject of Keynote
HOUSTON – Houston’s Marketer of the Year (MOTY) will be announced March 2, 2009 by the American Marketing Association Houston Chapter at an evening reception being held at the Alley Theatre.
The MOTY is chosen from 33 Houston companies, organizations and institutions that were voted “Best of Category” by the chapter’s more than 1000 members for outstanding marketing efforts in their respective industries.
“Marketing is a strategic and critical function required for any business or organization to be successful,” said Sherri Scott, senior marketing manager at Weatherford International Ltd and current president of AMA Houston. “And our Marketer of the Year event enables us to recognize and congratulate those companies who are ‘best in class’ in their industry for delivering outstanding marketing results for their company and their stakeholders.”
The announcement of the MOTY will be accompanied by keynote speaker Kevin Bertram, the founder and CEO of Distributive Networks, which had a major role in managing mobile marketing for the successful Obama for President campaign. Distributive Networks is one of the nation’s most successful mobile technology companies and has enabled innovative, customized mobile messaging solutions for such clients as Obama for America, AOL, AT&T, Avis Budget Group, BET, Boost Mobile, Cable & Wireless, CBS, D.C. United, Disney, Johnson & Johnson, Kaiser Permanente, MTV, VeriSign, Vodafone, Viacom, Armani Exchange, and the Washington Capitals.
“This year’s presidential campaign was a marketing case study that will be analyzed for years to come,” said Scott. “The era of interactive digital technology is upon us – and marketers must learn how to embrace and leverage these resources. Mr. Bertram will share with the Marketer of the Year event attendees the importance and value of adding this medium to their marketing program.”
The MOTY process began with the nomination of 176 Houston-area firms by local marketing and business leaders and area marketing professors. Voting by AMA-Houston’s members resulted in the selection of the 33 Best of Category winners. Houston’s “2008 Marketer of the Year” is chosen based on an evaluation of finalists’ responses to questions about their marketing programs by a group of marketing experts across the country.
The MOTY Best of Category winners are: Administaff; Blue Bell Creameries; BMC Software; Carrabba’s Italian Grill; CB Richard Ellis; CenterPoint Energy; Continental Airlines; David Taylor Cadillac; David Weekley Homes; El Paso Corporation; Energy Alloys; Fulbright & Jaworski; Gallery Furniture; Greater Houston Partnership; Hotel ZaZa; House of Blues Houston; Houston Business Journal; Houston Food Bank; Houston Livestock Show and Rodeo; Houston Museum of Natural Science; Igloo Products; John Moore Services; Kelsey Seybold Clinic; Martha Turner Properties; MD Anderson Cancer Center; Mieko Mahi Photography & Video; Mustang Engineering; PKF Texas; Rice University; Shell Oil Company; Sterling Bank; Theatre Under The Stars (TUTS); and Weatherford International.
The MOTY event is underwritten in part by the Houston Business Journal, the presenting sponsor. Platinum sponsors include Paladin Staffing and Pierpont Communications; Gold sponsors are Aquent, Brookwoods Group, Continental Airlines, and Sterling Bank. Silver sponsors are BusinessWire, MD Anderson, Sabre Marketing, and Weatherford International Ltd. In-kind sponsors include Commercial Audio/Video, Newman & Newman, and Ventures Marketing Group. Information on AMA Houston’s Marketer of the Year event is available at www.amahouston.org or http://www.houston.marketingpower2.com/. Tickets are available online at www.regonline.com/MOTY08.
About the American Marketing Association – Houston Chapter
The Houston Chapter of the American Marketing Association is the area’s leading professional marketing organization and the nation’s second largest chapter. AMA Houston is currently Chapter of the Year and has won this national award two times in five years. AMA Houston connects more than 1,000 members with diverse marketing expertise from a variety of industries. For event and membership information, please visit www.amahouston.org.
