Banned PETA Commercial Ranked No. 13 With More Than Half a Million Views
LOS GATOS, Calif. – Commercials aired during Super Bowl XLIII have been watched online more than 28 million times since Sunday and one ad banned from broadcast made the top 20 most popular list, according to a viral video tracking report issued today by BayTSP.
As of 10 a.m. Pacific time Wednesday, the trailer for “Transformers 2” held the top spot with more than 3.6 million views and 721 copies uploaded to video hosting sites. The trailer for “G.I. Joe” moved up to second place with more than 1.6 million views and 279 copies posted online.
“Based on viewership rates, it appears that people waited until they got to work on Monday to start watching a lot of the commercials,” said Mark Ishikawa, CEO of BayTSP. “Our analysis shows that the Super Bowl remains a reliable outlet for getting a TV commercial to go viral.”
BayTSP is tracking propagation and viewership of more than 50 commercials aired during Super Bowl XLIII across more than a dozen video hosting sites, including YouTube, Daily Motion and YouKu. Viral video tracking and measurement is part of BayTSP’s larger business intelligence service used by the entertainment industry, advertisers and marketers to analyze consumer interest in feature films and television shows.
One of the most interesting findings from the analysis is that a commercial for People for the Ethical Treatment of Animals (PETA), which was rejected for broadcast, racked up more than 564,000 views on 15 versions posted to video sites, making it No. 13 of the top 20 most popular commercials.
Included below is a list of the number of unique clips for the top 20 commercials aired during the game and the number of unique views:
Title Number of Videos Unique Views
Transformers 2 Trailer 721 3,674,500
G.I. Joe Trailer 279 1,681,896
Pepsi: Stay Forever Young 33 1,635,703
Career Builder: It’s Time 45 1,548,146
E-Trade Financial: Babies 30 968,060
Pre-released – SoBe: NFL Ballerinas 19 858,643
Angels and Demons Trailer 38 747,802
Fast and Furious Trailer 67 715,154
Pre-released – Pedigree: Adoption 21 705,562
Pepsi Max: I’m Good 14 657,941
Doritos: Crystal Ball 34 614,999
Bud Light: Conan goes to Sweden 29 587,168
PETA: Banned ad 15 564,649
Coca Cola: Bugs Heist 43 500,783
Bridgestone: Potato Heads 28 470,996
General Electric: Scarecrow 10 470,344
Year One Trailer 18 462,712
Cheetos: The Birds 20 428,744
Pepsi: MacGruber 17 422,175
Budweiser: Clydesdale Circus Love 30 407,353
BayTSP provides business intelligence services to the entertainment industry, advertisers and marketers to identify where movies and television shows are posted online, what content is most popular and how many people are watching. Coupled with BayTSP’s enforcement services, content owners can better target and manage their online promotions. The data is also used to negotiate and monitor revenue sharing agreements with content distributors.
About BayTSP
BayTSP, founded in 1999, provides online copyright monitoring, enforcement, measurement and monetization services for the entertainment industry, software and videogame makers and the publishing industry. The company has its headquarters in Los Gatos, California. For more information, contact (408) 341-2300 or visit www.baytsp.com .
