Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine
NEW YORK – To be successful in search advertising, one must be bionic – able to achieve better results in less time, despite growing complexity, tedious analysis and fierce competition. To make advertisers bionic, Clickable introduced the newest version of its flagship tool. With one of the world’s largest development teams dedicated to a pure-play search management product, Clickable Pro 2.0 makes search and PPC advertising simple, instant and profitable for small businesses, midsize enterprises and agencies.
A host of innovations come together in one intuitive, online interface to empower advertisers to manage search and PPC performance across Google, Yahoo and MSN’s advertising networks. Driven by customer feedback, Clickable Pro 2.0 innovations include:
* Emerging Google Ad Formats – including Image (banners), Local Business (maps) and Mobile (text and image) – to give marketers more opportunities to connect with their customers. Customers now can add and edit new ad formats right alongside text ads. Clickable is offering this beta functionality for free to Clickable customers so they can experiment and guide Clickable’s development around new advertising formats.
* Keyword Filter And Bulk Edit to empower agencies and advertisers to quickly search, edit and export high volumes of keywords across all advertising networks and accounts, all at once and with great flexibility. Bulk editing reduces tedious spreadsheet analysis, saves time and reduces errors.
* Clickable Conversion Tracking, which moves out of beta and into the Clickable interface, enabling advertisers to easily measure ROI with one simple, independent tracking system. This powerful reporting tool also informs Clickable’s ActEngine in real time to deliver campaign recommendations with better return.
* An Improved ActEngine, including new recommendations to help advertisers more precisely set keyword match types to drive higher quality traffic; properly set up campaigns for content versus search keyword inventory; and optimize long-tail keyword bids. The ActEngine now includes a history of campaign recommendations accepted or ignored; this is the first in a series of enhancements to report results pre- and post-recommendations and drive overall transparency.
“Clickable is transforming search advertising for small to midsize advertisers and agencies on the principle of simplicity,” says David S. Kidder, co-founder and CEO of Clickable. “We’ll continue to rapidly release meaningful product iterations that cultivate best practices, save time and drive performance and profitability. In this down economy, our promise is to help advertisers’ drive better results in less time, and constantly improve.”
As always, Clickable is an advertiser’s trusted advisor, with world-class Customer Support and Community, including 24-hour customer support via live chat and phone. For marketers who need extra help getting started, Clickable Assist delivers tiered packages of managed services to ensure success.
Visit The Official Clickable Blog for a video tour of what’s new in Pro 2.0, as well as links to new features in our online product guide.
About Clickable
Clickable is an online solution that makes search advertising simple, instant and profitable. Clickable’s immediate activation and intuitive user experience make it easy for marketers to manage performance across all major search-advertising networks, including Google, Yahoo and Microsoft. Powerful recommendations, bulk editing, conversion tracking and reporting make marketers more efficient, effective and confident – even at the very first login. Visit www.clickable.com to take the tour.
