Ad Ops Daily Briefs: February 19 2009

Lijit Networks, Inc. Enables Anyone to Create and Manage Content Networks
Lijit Networks, Inc., a company that provides search-powered applications for individual online publishers and publisher networks, announced the launch of Lijit Content Networks, which are sites built to support self-organized groups of bloggers that write about a common area of interest. Much the way FeedBurner, Inc.’s FeedBurner Networks once worked, Lijit’s Content Networks aggregate their content via RSS feeds from many individual sites into a single website that captures the collective perspective of all sites in the network.

Lijit created the Content Networks offering in response to publishers’ requests for a way to build dynamic topical communities that would promote their content and drive traffic to their individual sites. Lijit powers the infrastructure for the offering, which includes destination sites featuring the aggregation of content feeds, networked search, and display and search advertising. The offering also includes Content Network search widgets for network members to install on their sites, which provide not only excellent site-search capabilities, but also surface results from across the associated Content Network. This gives readers access to a wealth of information about a topic from the people who know it best – the influencers and trusted experts in that field.

Rockport Launches Its ‘Choose to Walk’ Global Advertising Campaign
The Rockport® Company ( announced the launch of a new global advertising campaign – called “Choose to Walk” – to promote its spring 2009 collection.
The new campaign features four authentic individuals who have chosen interesting and often unexpected paths to success and personal fulfillment. The eco-designer team of Matthew Berman and Andrew Kotchen create sustainable homes that are better for the environment. Theater Producer Marc Falato left the lucrative world of Wall Street for the bright lights of Broadway, and within four years his production company won two Tony Awards®. And Celine Cousteau, Ocean Adventurer, has dedicated her life to exploring and protecting the planet’s marine life.

interCLICK Announces Record Fourth Quarter Results; Reports First Quarter of Positive EBITDA and Positive Free Cash Flow
interCLICK, Inc. (OTCBB: ICLK), a leading behavioral targeting company, announced record revenues for the fourth quarter and year ended December 31, 2008. Fourth quarter revenues of $8.4 million increased 46% sequentially compared to 2008 third quarter revenues of $5.8 million. Revenues exceeded the Company’s previously announced guidance of $7.0 million. interCLICK’s 2008 fourth quarter revenues increased 54% compared to revenue of $5.5 million for the prior year period. Advertiser spending rose significantly across multiple industry segments during the fourth quarter including but not limited to CPG, electronics, entertainment, retail and telco.