Ad Ops Daily Briefs: February 13 2009

– Graceland Unveils 2009 Tourism Ad Campaign
Ads Use Humor and a Contemporary Design to Remind Travel Consumers Graceland is a Destination That is Fun for the Whole Family
Elvis Presley Enterprises, Inc. (EPE) unveiled a new advertising campaign today for the 2009 tourism season that will highlight Elvis Presley’s Graceland mansion, a National Historic Landmark, as a high-energy and family-friendly music-themed destination. The launch of the campaign comes just weeks before Graceland opens three exhibits, Elvis in Hollywood, Elvis Lives: The King and Pop Culture and the addition of never-before-seen vehicles owned by Elvis in the Elvis Presley Automobile Museum. The campaign will utilize print, outdoor, internet and a new 30-second commercial featuring archival footage of the King of Rock ‘n’ Roll. In addition to the ad campaign, the 2009 plan for tourism includes an emphasis on marketing within social networks.