comScore Releases January 2009 U.S. Search Engine Rankings

Ad Operations OnlineRESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2009, Americans conducted 13.5 billion core searches, a 7-percent gain versus December 2008.

January 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in December with 63.0 percent of the searches conducted, followed by Yahoo! Sites (21.0 percent), Microsoft Sites (8.5 percent), AOL LLC (3.9 percent) and Ask Network (3.7 percent).


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comScore Core Search Report*
January 2009 vs. December 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Core Search Entity            Share of Searches (%)
Dec-08     Jan-09    Point Change
Jan-09 vs. Dec-08
Total Core Search        100.0      100.0       N/A
Google Sites              63.5       63.0      -0.5
Yahoo! Sites              20.5       21.0       0.5
Microsoft Sites            8.3        8.5       0.2
AOL LLC                    3.8        3.9       0.1
Ask Network                3.9        3.7      -0.2
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* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 13.5 billion searches at the core search engines, up 7 percent from December. Google Sites handled 8.5 billion core searches, followed by Yahoo! Sites with 2.8 billion and Microsoft Sites with 1.1 billion.
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comScore Core Search Report*
January 2009 vs. December 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Core Search Entity             Search Queries (MM)
Dec-08      Jan-09     Percent Change
Jan-09 vs. Dec-08
Total Core Search        12,650      13,496           7%
Google Sites              8,036       8,497           6%
Yahoo! Sites              2,593       2,836           9%
Microsoft Sites           1,055       1,136           8%
AOL LLC                     478         520           9%
Ask Network                 488         497           2%
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* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

January 2009 U.S. Expanded Search Rankings
In the comScore January 2009 analysis of the top properties where search activity is observed, Google Sites led with 11.7 billion searches, up 5 percent versus December. Yahoo! Sites ranked second with nearly 3 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (781 million).
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comScore Expanded Search Query Report
January 2009 vs. December 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Expanded Search Entity                Search Queries (MM)
Dec-08      Jan-09    Percent Change
Jan-09 vs. Dec-08
Total Expanded Search           18,688      19,979         7%
Google Sites                    11,152      11,714         5%
Google                      8,247       8,731         6%
YouTube/All Other           2,905       2,983         3%
Yahoo! Sites                     2,714       2,979        10%
Yahoo!                      2,686       2,952        10%
All Other                      28          27        -4%
Microsoft Sites                  1,092       1,188         9%
MSN-Windows Live              997       1,084         9%
Microsoft/All Other            95         104         9%
AOL LLC                            740         781         6%
AOL Search Network            424         452         7%
MapQuest/All Other            316         329         4%
Ask Network                        620         645         4%
Ask.com                       308         317         3%
MyWebSearch.com/ All Other    312         328         5%
Fox Interactive Media              526         558         6%
MySpace                       516         550         7%
All Other                      10           8       -20%
eBay                               500         541         8%
Craigslist.org                     387         497        28%
Amazon Sites                       204         196        -4%
Facebook.com                       161         195        21%
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About comScore
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